A large language model (LLM) friendly embed code is designed to make your videos more accessible to LLMs, increasing the chances that your videos will appear in AI search results. This embed code works with both video and audio embeds.
The LLM-friendly embed code appears the same way an inline embed code does on a webpage—the media plays inline, with the rest of your content.
Tip
LLM embed codes currently work best with ChatGPT and Perplexity.
The key piece here is that LLM-friendly embed codes require the presence of a transcript, as the transcript is injected directly into the embed code for LLMs to read and surface in search results. Without a transcript, the LLM option will not appear.
Note
The media's transcript is included in LLM embed codes. If the transcript is updated, the embed code will not dynamically update to match the new transcript. If you make any significant updates to the transcript (including replacing a media), be sure to swap out the old embed code for a new one so that LLMs are able to read and surface the correct content.
Note
When using an LLM embed, there is a very small tradeoff with page and site speed, as more content (the transcript) is being loaded. However, since this content is simple (plain HTML text), it won't markedly affect load times.
Get started with LLM-friendly embeds
Within the embed modal, you can select an LLM-friendly embed code. This is a standard, inline embed code that can be responsive or fixed size.
Captions are enabled by default for LLM-friendly embeds and can't be turned off. This keeps the transcript that loads before playback consistent with the captions shown during playback. There isn't currently a way to disable captions for this embed type.
Tip
If your media has multiple transcript languages, the LLM-friendly embed includes the transcript in the media's default language.
Note
LLM-friendly embed codes are not compatible with iframe or popover embeds.
If you'd like to see a preview of your embed code before adding it to your webpage, click "Show Embed Code." When you're ready, click "Copy Code" and paste it into your website builder.
Note
If you're embedding via the API, LLM-friendly embed codes cannot currently be generated this way, and need to be copied from a media's manage page in your Wistia account.
Responsive LLM embed code
A responsive code allows the player to respond to the width of the parent container. It will resize dynamically to fit the container and browser window.
Fixed size LLM embed code
A fixed size embed code sets the exact size you'd like the player to be. When set, the player will always remain at this size.
LLM embed code FAQ and troubleshooting
Does an LLM embed code include SEO metadata?
An LLM-friendly embed code includes SEO metadata by default, and cannot currently be turned off.
Can I use an LLM embed code for my Channel or playlist?
LLM-friendly embed codes are not currently available for Channels or playlists.
My embed code is blurry and won't play
If an LLM-friendly embed looks blurry or won't play on your site, the cause may be a CMS/theme conflict rather than the embed code itself. Check out this page for more information on embed troubleshooting.
Can I use an LLM embed code for both video and audio files?
LLM-friendly embed codes are available to use for both video and audio files.