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Content Standards Policy

This guide walks you through the types of content you can and can't upload to Wistia.

Written by Caroline F

Why this policy exists

Wistia’s mission is to harness the power of video to help make business more human. And, because businesses rely on Wistia for creating and sharing videos, we’d like to clarify some ground rules. To ensure that the wistia.com domain remains available for all viewers, we prohibit content that corporations would commonly block on their own networks. Beyond that, we try to be conscientious about the kinds of content we help release into the wild; it affects the video-friendly world we’re working hard to create.

This policy is intended to provide clarity and context around the types of content prohibited on Wistia. If you violate this policy (or our Terms of Service), your account may be suspended or terminated. We also believe that context is important. That’s why we try to avoid removing content that is educational, scientific, or artistic in nature.

If you have any doubts or concerns about the classification of your videos, please email [email protected] with your questions. Our team will give you an honest assessment of the material and whether or not it should live on Wistia.

Note

This policy exists in addition to the Prohibited Uses clause (2.6) of the Wistia Terms.

Prohibited content in Wistia

Don’t upload content that :

🚫 is copyrighted by a third-party.

🚫 violates any law or regulation.

🚫 contains or depicts nudity, is sexually explicit, or advertises erotic services. This includes pornographic content and content that promotes escort services, erotic massage, fetish fulfillment, or strip clubs.

🚫 promotes seduction coaching or pickup artist (PUA) techniques.

🚫 promotes or depicts violence in a gratuitous and non-fictional manner (including but not limited to; war footage, animal cruelty, self-harm, or gore).

🚫 promotes terrorist organizations, whether or not violence is depicted.

🚫 incites hatred or displays a demeaning attitude toward a group based on age, disability, ethnicity, religion, race, sexual orientation, or gender identity.

🚫 facilitates fraud, scams, phishing, or other deceptive practices. This applies to everything you create or share on Wistia, including webinar and event titles, descriptions, and registration pages.

🚫 impersonates another person, or replicates someone's voice or likeness without their permission, including AI-generated or synthetic media.

🚫 Users & organizations that promote hate or discrimination

While we’re primarily concerned with content uploaded to Wistia, inclusion is a core value of Wistia culture, and we want to foster a respectful and inclusive community of users and customers.

For this reason, our policy on hate and discrimination extends beyond content. We will ban accounts connected with a mission or history of action that is hateful, harassing, demeaning, or discriminatory, particularly when this activity targets others based on a generalized category of identity: age, disability, ethnicity, religion, race, sexual orientation, or gender identity.

Unsure what this means or how it may affect you? Feel free to send us an email and we can discuss in further detail: [email protected]

Approved content in Wistia

Do upload content that :

✅ is your own and is original!

✅ abides by all laws and regulations.

✅ is suitable for most, if not all, audiences.

✅ highlights adorable dogs, cats, or other pet-like creatures. Lookin’ at you, Lenny

✅ promotes helpful services or products.

✅ thoughtfully showcases your company culture.

How to report content violations

We have two dedicated channels for reporting a possible violation or abuse of our Content Standards policy, Terms of Agreement, or an instance of copyright infringement:

  • [email protected] for content that may be in violation of the above policy, or against the Prohibited Use clause (2.6) of the Wistia Terms.

  • [email protected] if you are a copyright holder and wish to register a copyright infringement/DMCA complaint regarding someone else hosting for which you own the rights.

Our team actively monitors these inboxes and will aim to evaluate and respond to each claim within 2 weeks of receipt. Each case will be considered in context, using the above guidelines to determine whether or not the content should be removed.

If someone has used your likeness—your face, voice, or name—in a video without permission and it isn't strictly a copyright matter, email [email protected] describing the content and your relationship to it, and we'll evaluate it under this policy. (Note that this is separate and specific copyright ownership claims should still go to [email protected].)

Content Standards Policy FAQ

How does automated content review work?

To keep Wistia safe, we automatically review content uploaded to some new free accounts. This review uses AI to look at both the visuals and the transcript of your video. If something appears to violate this policy (nudity is the most common trigger), the account may be suspended automatically.

We know context matters. Educational, medical, or artistic content (for example, breastfeeding or health education videos) can occasionally be flagged in error. If that happens, email [email protected] with your account URL and links to the affected videos. Our team will review them in context and, where appropriate, restore your account and keep it from being flagged again.

What if my account was flagged or banned by mistake?

Wistia automatically reviews content on some new accounts, and occasionally a legitimate account is flagged in error. If you believe your account was suspended or your media removed by mistake, email [email protected] with your account URL and a link to the affected video(s). Our team will review the content in context and restore access if it doesn't violate this policy.

Can a ban be reversed?

Violations of this policy are generally final and not reversible. Each case is reviewed in context. If your account was banned and you have additional questions, email [email protected] and we'll tell you specifically which media triggered the action and whether it can be reinstated.

"We're having trouble verifying your email" at signup or login

If you see a message like "Beep boop. Cannot compute. We're having trouble verifying your email," this is a separate, automated check on the email address or domain used to sign up—not a content violation. If you've reached this in error, reply to the verification prompt or reach out to our team and we'll authenticate your email.

Why was my account closed for "free account abuse"?

Separate from content violations, we may suspend or close accounts used to abuse free plans—for example, creating many free accounts from the same source, or spreading uploads across multiple free accounts to sidestep plan limits. If you believe this was applied in error, email [email protected] with your account URL and we'll review it.

Can I create a new account after a ban?

No. Creating a new account to get around a suspension or ban is a violation of the Wistia Terms, and any new accounts will also be closed. Each business or individual may have only one free account. If you think your original account was banned in error, email [email protected] so we can review it.

What if my content was removed for a copyright claim I disagree with?

If your video was removed after a DMCA complaint and you believe it was a mistake, you can send a counter-notice to [email protected]. Please include:

  • Your physical or electronic signature

  • A link to or description of the content that was removed

  • A statement, in good faith, that the content was removed by mistake or misidentification

  • Your name, address, phone number, and consent to the jurisdiction of your local federal court

Once we receive a valid counter-notice, the content may be restored in 10–14 business days unless the original complainant takes legal action.

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