Not only are captions and transcripts a critical aspect of accessibility, but they also help make longer form content more digestible for your audience. Wistia captions are also searchable, allowing viewers to jump to any point in the media via the transcript.
Whether you’re trying to make sure people can get the message of your media (even without the sound), looking to expand your viewer base with multilingual captions, or just searching for a little more love in the media SEO department, they’re a great addition to your content.
Captions vs. Transcripts
Captions display all audible dialogue in real time and are only visible on the video player itself. Transcripts are a time coded log of all dialogue in a media and are available on all media.
Captions and transcripts exist in unison in Wistia. In other words, edits made to the transcript will be applied to the captions and vice versa.
Note
It’s not possible to order a set of captions for Soapbox videos that have been exported to Wistia, but you can upload a custom captions file to the recording. Alternatively, if you're on a paid Soapbox plan, you can download your recording and then upload it to Wistia as an MP4 file.
Ordering Captions and Transcripts
Captions and transcripts can be generated or uploaded directly on your Wistia media page. Below the video player, open the Transcript tab and select Generate Transcript.
Note
Automated transcripts are included for free on all all current Wistia plans, but must be ordered at an additional cost on legacy plans. Transcripts cannot be ordered on legacy free accounts as they require a credit card on file.
If you'd like transcripts to be ordered automatically for all new media uploads, the Account Owner can enable this feature on the Account page in their account settings.
Note
While we accept WebVTT files, they will be converted to SRT format upon upload. Thus, we cannot support any styling or positioning instructions.
Professional Transcripts
Professional transcripts are human-reviewed and have a 99% accuracy rate. By default, they'll be completed within 4 business days, though you may opt to receive the order within one business day at an additional cost.
Automated Transcripts
Automated, computer-generated transcripts have a 92% accuracy rate and are completed in minutes. This is a great option for reducing costs if you don't mind making your own edits.
Tip
Select the "Automatically enable captions when they're ready" option before ordering to ensure that your captions are available on your video as soon as possible. If you’d prefer to review the captions before they go live, you can uncheck this option before ordering.
We’ll send you an email from [email protected] to let you know when the transcript is ready.
Uploading Captions or Transcripts
If you have an existing SRT or VTT file for your video, select the Upload Transcript option. We'll automatically detect the language and notify you of any formatting errors upon uploading.
Once uploaded and validated, click Save.
The transcript will also be injected into the metadata of your media when using the Standard Embed. To learn more about SEO, check out our help page.
Transcription Keywords
If certain words in your media might be more difficult to transcribe (e.g., acronyms, industry terms, product names), you can add a list of keywords to your account. Scroll down to the Transcription Keywords section of the Account page in your account settings to add known terms for computer-generated transcripts.
Once complete, scroll down and click Save Settings.
Enabling Captions by Default
Once you've added a transcript to your media, you'll have the option to enable captions by default for your viewers. In the Customize panel on your media page, open the Controls tab to configure captions to be on or off by default.
If enabled by default, captions will be visible on the screen for all viewers. If set to off by default, viewers will need to enable captions manually via the CC button in the play bar.
Transcript Editing
Click Edit Transcript to correct any spelling or transcript errors. Click Save to apply your changes to the transcript and captions.
Open the ellipsis menu to select a language, upload a new transcript, delete a transcript, order another transcript, download a transcript, generate chapters with AI, or correct the timing of the captions.
Note
Generating AI Chapters will remove any existing Chapters.
Note
Deleting a transcript is a permanent action and cannot be undone.
Correct Captions Timing
Need to adjust the timing of words or phrases in your captions? Click on the ellipsis menu and select Correct Captions Timing to open the editor.
From here, you can move words around your timeline as necessary, extend how long they’ll display, and customize any line breaks in the text.
Select a specific word to adjust it, or click your desired point in the timeline.
The bars above each group of text can be used to control the following:
The length of time a block of text appears on the video
How long the break between captions will be
How many words will appear in that block of text
The carriage return icon can be dragged to determine where line breaks should appear.
If you make any mistakes, click Undo or Redo. To remove a line break, select it and click Delete. Click the keyboard to view keyboard shortcuts.
If you have transcript files in multiple languages, you can select which one you’d like to edit as well. Click into the dropdown menu to select your desired language.
To exit the captions editor without making changes, click Cancel. If you’re ready to save your changes, click Save.
Interactive Transcripts
Interactive transcripts allow viewers to navigate to different parts of your media by scrolling through or searching the captions file. Open the captions menu from the play bar and select “Search Video" to search for keywords or phrases.
Below a media, the transcript will also highlight each word as it is spoken. Click on any word to navigate to that point of the media.
Multilingual Captions
Uploading Transcripts
You can upload as many transcript files as you’d like to your media. To add more files, click the three dots, then Upload Transcript. From here, open up the dropdown menu, or start typing a language to select the appropriate option. Once done, click Upload.
If you’re working with multilingual captions, we’ll supply the captions that match the language of your viewer’s browser. If those captions aren’t available, we’ll serve English captions by default.
Tip
If you’re using a right-to-left read language, you’ll need to accommodate for the flip that takes place in many internet environments. Wistia flips right-to-left transcripts by default, so building captions to account for this is the easiest fix.
Translating Transcripts
To create a new translation of your transcript from directly within Wistia, click the ellipsis menu and select Create New Translation.
From here, search for or select your desired language from the dropdown menu and then click Translate.
You can then select which language you’d like to view as captions in your video by clicking the captions icon on the play bar.
You can also choose which translation you’d like to display by default. Click the three dots menu and then Select Language to set the transcript language, and then click Save.
Note
Transcript translations are currently available on Advanced and Premium Plans.
Downloading Videos with Captions
When downloading a video from the Download tab on the media page, a "Download with captions" option will be available for any existing transcripts. Check this option to download an asset with captions.
Open the downloaded file in your media player of choice and select the captions track you'd like to display.
Note
Uncompressed media files cannot be downloaded with captions.
Having trouble uploading a custom captions file? Check out our troubleshooting guide for failed captions uploads.