Zapier is a tool to help you boost efficiency and automatically handle tedious manual workflows between your online services. It also happens to work quite well with Wistia.
Read on to learn how to connect your Wistia account in Zapier and set up simple workflows, or check out more automations on Zapier’s Wistia integration page.
Connect to Wistia in Zapier
Note
You must be an Account Owner to access your Wistia API key.
To connect your Wistia account to Zapier, you’ll need to copy a Wistia API Token from the “API Access” page in your account settings.
In your Zapier settings, open the “App Connections” tab and click “Add connection”. Search for and select Wistia in the field and click “Add connection”.
On the “API access” page in your Wistia account, copy a new or existing token and paste it into the Zapier connection modal.
Note
Some triggers or actions may not work depending on the token permissions you’ve configured in Wistia.
Once connected, Wistia will appear in your connected apps list in Zapier, where you can view all associated Zaps and create new ones.
Triggers and actions
Zaps, or the automations created in Zapier, are made up of triggers and actions. A trigger is an event that starts a workflow, and an action is an event that a Zap performs.
Note
The interval at which your Zaps look for new Wistia data depends on your Zapier plan level. Refer to Zapier’s documentation for more information.
Wistia triggers
Triggers in Zapier are events that start a workflow. The following Wistia events are supported triggers in Zapier:
New Project: Triggers when a new folder is created in your Wistia account.
New Video: Triggers when a new video is added to your Wistia account.
New Viewing Session: Triggers when a video is watched.
New Visitor: Triggers when a new visitor has watched a video in your Wistia account.
New Visitor Email: Triggers when a visitor’s email is captured.
Wistia actions
Actions are the outcome of a Zap after a trigger occurs. The following actions are supported in Zapier:
Create Embed Code: Generate an embed code for a media in your Wistia account.
Create Project: Creates a new folder in your Wistia account.
Upload Video: Upload a video to your Wistia account.
Create a new Zap
To create a new automation in Zapier, open the "Zaps" tab, then click "Create" and select "New Zap" from the dropdown menu.
You'll be directed to the Zap editor to select a trigger and action.
You'll be prompted to select an existing Wistia trigger or action when configuring each event.
Zap templates
Note
Webhooks provide more flexible options if the workflow you’re looking for isn’t available in Zapier’s existing templates.
Zapier has a handful of existing templates for Wistia automations:
For example, the Send Follow Up Email From Gmail to Wistia Leads template allows you to send automated emails to collected leads after they submit a Turnstile on one of your videos. In this case, the new visitor email is the trigger, and the sent email is the action.
Having trouble setting up a Wistia Zap? Let us know, and we'll be happy to help.