Use a HubSpot Registration Form
To utilize a HubSpot form for your Live event registration, HubSpot must be connected as your primary integration.
On the Overview page for your event, scroll down to the Registration section and click "Select a HubSpot form."
Note
Once you select a Wistia or MAP form, you cannot change your decision and will need to create a new event to make a different selection. If you've selected a MAP registration form, you can select a different form from the dropdown menu, but you may not switch to a Wistia form instead.
Note
With a HubSpot form enabled, Wistia does not store any registration data. This means that not all analytics information will be available in Wistia.
Select a HubSpot form from the dropdown menu and click "Save."
Registrant Data in HubSpot
When using a HubSpot form, registrant data will be sent to HubSpot but will not be stored in Wistia.
The following data will also be sent to HubSpot when using a HubSpot registration form:
Custom questions
Registration date
Referral URL by registrant
UTM by registrant
HubSpot Marketing Event
When set as the primary integration, Wistia will automatically create a Marketing Event in HubSpot and sync registrants and attendants to that list. If a Wistia form is later connected to a HubSpot list, this data will not be added retroactively.
Attendance Data in HubSpot
Aggregate Audience Funnel data will be available on the Event Recap page, but any attendance updates will not be sent to HubSpot.
Wistia’s registration confirmation emails cannot be sent because the registration data is passed directly to HubSpot.
Use a Wistia Registration Form
If you’re using a native Wistia form to collect registrants, you can still connect to a HubSpot list. In the Registrants tab, click the "Connect" button and select a HubSpot form from the dropdown menu. Registrants will be stored in Wistia and sent to the selected HubSpot list.
Registrant Data Flow Comparison
| Wistia form | HubSpot form |
Registrant contact information (first name, last name, email) | ✅ Stored in Wistia and sent to HubSpot list if connected on Registrants page. | ✅ Sent to HubSpot. ❌ Not stored in Wistia. |
Attended (Y/N) | ✅ Stored in Wistia and sent to selected HubSpot list on Registrants page. | ❌ We cannot capture or send identifiable attendee data to HubSpot. |
Wistia pre-set additional fields (i.e. company name, country) | ✅ Stored in Wistia and sent to HubSpot list if connected on Registrants page. | ❌ Not sent to HubSpot. |
Custom questions | ✅Stored in Wistia and sent to HubSpot. | ✅Stored in Wistia and sent to HubSpot. |
Registration date | ✅Stored in Wistia and sent to HubSpot. | ✅Stored in Wistia and sent to HubSpot. |
Referral URL by registrant (e.g., facebook.com) | ❌Stored in Wistia but not sent to HubSpot. | ✅Stored in Wistia and sent to HubSpot. |
UTM by registrant (campaign, source, medium) | ❌Stored in Wistia but not sent to HubSpot. | ✅Stored in Wistia and sent to HubSpot. |