Use a Marketo registration form
To utilize a Marketo form for your webinar registration, Marketo must be connected as your primary integration.
Create a new webinar. On step 3 of the "Webinar setup" modal, enable registration, select "Marketo form," and choose a form from the dropdown menu.
Any data submitted through a Marketo registration form will be sent directly to Marketo but will not be sent to Wistia. Since Wistia does not store submission data, we cannot send webinar registration reminders or determine whether an event attendee has previously registered.
Registrant data in Marketo
When using a Marketo form, registrant data will be sent to Marketo but not sent to Wistia.
The following data will also be sent to Marketo when using a Marketo registration form:
Custom questions
Registration date
Referral URL by registrant
UTM by registrant
Attendance data in Marketo
Aggregate Audience Funnel data will be available on the Webinar Recap page in Wistia, but any attendance updates will not be sent to Marketo.
Wistia’s registration confirmation emails cannot be sent because the registration data is passed directly to Marketo.
Registrant data flow comparison
| Wistia form | Marketo form |
Registrant contact information (first name, last name, email) | ✅ Stored in Wistia and sent to connected Marketo list. | ✅ Stored in Marketo only. |
Attended (Y/N) | ✅ Stored in Wistia and sent to contact's Activity Log in Marketo. | ❌ We cannot capture or send identifiable attendee data to Marketo. |
Wistia pre-set additional fields (i.e. company name, country) | ✅ Stored in Wistia and sent to connected Marketo list. | ❌ Not applicable (specific to Wistia forms). |
Custom questions | ✅ Stored in Wistia and sent to connected Marketo list. | ✅ Sent to contact's Activity Log in Marketo |
Registration date | ✅ Stored in Wistia and sent to connected Marketo list. | ✅ Sent to contact's Activity Log in Marketo |
Referral URL by registrant (e.g., facebook.com) | ✅ Stored in Wistia and sent to connected Marketo list. | ✅ Sent to contact's Activity Log in Marketo |
UTM by registrant (campaign, source, medium) | ✅ Stored in Wistia and sent to connected Marketo list. | ✅ Sent to contact's Activity Log in Marketo |
Poll questions and responses | ✅ Stored in Wistia and sent to contact's Activity Log in Marketo. | ❌ Not sent to Marketo. |
Q&A responses | ✅ Stored in Wistia and sent to contact's Activity Log in Marketo. | ❌ Not sent to Marketo. |
Wistia Live Last Registered Event Name | ✅ Sent to connected Marketo list. Applies only to events created after February 3, 2026. | ✅ Sent to connected Marketo list. Applies only to events created after February 3, 2026. |
Wistia Live Last Attended Event Name | ✅ Sent to connected Marketo list. Applies only to events created after February 3, 2026. | ✅ Sent to connected Marketo list. Applies only to events created after February 3, 2026. |
Note
If you're not receiving attendee data in Activity Logs, poll questions and responses, or Q&A responses in Marketo, disconnect and reconnect the Marketo integration. You must be using a Wistia form to receive this data in Marketo.