Each registration page contains a registration form with fields to collect information from your webinar registrants. In the "Registration form" tab, you can add or remove registration fields, add a custom disclaimer message, customize the title and webinar information that is shown, and edit the form’s appearance.

You can also embed registration forms on a separate landing page using the Embed option.

By default, the required form fields are first name, last name, and email address. From there, you can enable phone number, company, job title, and country.

You can add custom fields using the “Add custom field” button to select from one of three custom form types: text, dropdown, or checkbox. You can add as many custom fields as you’d like to the same registration form.

Use a Text form to allow registrants to enter their own answers. Alternatively, use a dropdown field with preset options to ensure data consistency. You can also choose to use a checkbox.

Text fields accept up to 1,000 characters. For dropdown fields, you can enter choices one by one or import a CSV of choices. Responses to custom fields appear in your webinar's Registrants table and in the exported CSV.

Scroll down in the modal and select “This field is required to submit the form” to ensure that registrants must complete the field when registering. Once configured, you can edit or delete custom fields in the sidebar.

If you’d like to connect your primary email (i.e., Mailchimp, ActiveCampaign, Klaviyo) or marketing (Marketo, Pardot, or HubSpot) integration with your Wistia registration form, you can do so to send registrant information to a selected list in your selected platform.

Simply add the integration from the Integrations page in your account settings, then click “Connect” from the Registration form tab and choose the list you would like to send registrant data to. You can also connect the integration from the Audience page.

For more information on connecting specific marketing automation platforms (MAPs) with your Wistia webinar, check out these articles:

One-click registration allows previously identified visitors to quickly register for a new webinar without filling out all registration form fields. When a visitor registers for one webinar, Wistia identifies them as a user on that browser and device.

One-click registration uses a combination of a browser-based visitor key and a unique ID (email address) to recognize returning users and streamline their registration experience. When a previously identified user returns to register for another event, either via a link (email, calendar, etc.) or organically, they may be shown a one-click registration option instead of a full form.

Visitors can click "Not [Name]?" to complete a full registration form instead. Visitors who are not recognized will see the full registration form.

One-click registration is enabled by default for webinar registration, but you can toggle it off from the "Registration form" tab on your webinar's Customize page.

If you've set up marketing automation, you can create a personalized registration link for your webinar to ensure registrants are admitted to your event without having to resubmit the registration form. This works alongside workflows in your connected HubSpot, Pardot, or Marketo account.

With one of these platforms connected, you can add personalized registration links and create workflows to send confirmation, reminder, and follow-up emails.

Refer to these articles for more information on your integration:

By default, the form will display a title reading “Register for the event,” which you can change. You can also enable the display of the webinar date and time on the registration form.

You can add a disclaimer to your event that will require registrants to click “I agree” before they can submit their form. Once you have written and saved your disclaimer, it cannot be edited.

Use a custom checkbox field for a required opt-in or marketing-consent statement. Checkbox text supports formatting and links. Use the Disclaimer field for legal "I agree" language. Disclaimers cannot be edited once saved.

If you're using a specific brand kit for your webinar, but you'd like to make changes to the registration form, you can do so with branding overrides.

When you click into this section, you can update the colors, fonts, and font size for your registration form. This will specifically update the appearance of your registration form.

When using a Wistia registration form with a marketing automation platform (MAP) set up as the primary integration, you can sync registrant information and responses to custom fields with a list of your choice.

After connecting your marketing automation platform, click on "Add custom field" in the Registration form tab.

You’ll then have three choices for that custom field:

For both “Text” and “Checkbox” custom fields, ensure that your marketing platform (i.e., HubSpot, Marketo, or Pardot) is connected and that an integration list from that platform has been selected to send data to.

You will then see a “Send to a HubSpot property”, “Send to a Marketo field”, or “Send to a Pardot field” option at the bottom of a “text” or “checkbox” custom field.

Completed registrations will be sent to the marketing platform via the chosen integration list, and custom field responses will be available under the designated property for each registrant.

When using a Dropdown custom field, you can map each choice to specific values in your connected marketing platform.

When mapping custom field responses to HubSpot, Marketo, or Pardot, Wistia can only display compatible text/string fields or properties. HubSpot dropdown/select properties, calculated or number/boolean/date fields, and hidden fields may not appear as mapping options. Custom-field syncing requires a plan with the automation integration connected and set as your primary integration.

For HubSpot country values, note Wistia submits "United States of America" while HubSpot expects "United States"—mismatched values will fail to sync.

Registration forms don't currently include built-in CAPTCHA, manual approval, or free-domain blocking. For advanced validation or approval workflows, embed the form on your own page and gate registrants through your marketing platform or custom form logic before sending them to Wistia.

If you've connected HubSpot, Marketo, Pardot, Eloqua, ActiveCampaign, or Klaviyo, Wistia can load that platform's tracking script on your hosted event page, embedded webinar, and embedded registration form. To turn this on, reconnect your integration and opt into automatic tracking. You can then turn it on or off for each webinar from the gear icon in the Webinar info panel. Wistia-hosted pages don't support other custom scripts (Meta Pixel, Google Ads tags, Google Tag Manager). To use those, embed the registration form on your own landing page and add your scripts there.

Check out this page to learn more auto-loading tracking scripts.

You can edit the form title and the labels of your custom fields. Built-in headings and standard field labels (like "First name" or "About this webinar") can't be translated at this time.

Check that the list is still selected on the Registration form tab. Then disconnect and reconnect the list, which re-syncs existing registrants. Make sure any field that's required in your marketing platform is also required on the Wistia form, and that no other validations are in place. Failed syncs don't show an error in Wistia.

Only text/string fields or properties appear. HubSpot checkbox, dropdown, number, date, calculated, and hidden properties won't show up. Create a text property and map to that instead.

Connecting or changing the list re-syncs existing registrants automatically. If they still don't appear.

For more help, see Troubleshooting Wistia MAP Integrations.