Each registration page contains a registration form with fields to collect information from your webinar registrants. Within the Registration form tab, you can add or remove registration fields, add a custom disclaimer message, customize the title and webinar information that is shown, and edit the form’s appearance.

Registration forms may also be embedded on a separate landing page using the Embed option.

By default, the form fields that are required are First & last name, and email address. From there, you can enable phone number, company, job title, and country.

You can add custom fields using the “Add custom field” button to select from one of three custom form types: text, dropdown, or checkbox. You can add as many custom fields as you’d like to the same registration form.

Use a Text form to allow registrants to enter their own answers. Alternatively, use a dropdown field with preset choices for data consistency. You can also choose to use a checkbox.

Scroll down in the modal and select “This field is required to submit the form” to ensure that registrants must complete the field when registering. Once configured, you can edit or delete custom fields in the sidebar.

If you’d like to connect your primary email (i.e., Mailchimp, ActiveCampaign, Klaviyo) or marketing (Marketo, Pardot, or HubSpot) integration with your Wistia registration form, you can do so to send registrant information to a selected list in your selected platform.

Simply add the integration from your Integrations page in Settings, then click “Connect” from the Registration form tab and choose the list you would like to send registrant data to.

For more information on connecting specific marketing automation platforms (MAPs) with your Wistia webinar, check out these articles:

One-click registration allows identified visitors to quickly register for a new webinar with just one click, rather than filling out a full registration form. When a visitor registers for one webinar, they become an identified user in Wistia on that browser and device.

One-click registration is enabled by default for webinar registration, but can be disabled. Click into the "Registration form" section of your webinar's Customize page and then select "One-click registration" to turn this off.

By default, the form will show a title with the text “Register for the event,” which you can change. You can also enable showing the date and time of the webinar on the registration form.

You can add a disclaimer to your event that will require registrants to click “ I agree” before they can submit their form. Once you have written and saved your disclaimer, it cannot be edited.

When using a Wistia registration form with a Marketing Automation platform set up as the primary integration, you can sync registrant information and responses to custom fields with a list of your choice.

After connecting your Marketing Automation platform, click on "Add custom field" in the Registration form tab.

You’ll then have three choices for that custom field:

For both “Text” and “Checkbox” custom fields, ensure that your marketing platform (i.e., HubSpot, Marketo, Pardot) is connected and an integration list from the respective platform has been chosen to send data to.

You will then see a “Send to a HubSpot property”, “Send to a Marketo field”, or “Send to a Pardot field” option at the bottom of a “text” or “checkbox” custom field.

Completed registrations will be sent to the marketing platform via the chosen integration list, and custom field responses will be available under the designated property for each registrant.

When using a Dropdown custom field, you can map each choice to specific values in your connected marketing platform.