Each registration page contains a registration form with fields to collect information from your webinar registrants. Within the Registration form tab, you can add or remove registration fields, add a custom disclaimer message, customize the title and webinar information that is shown, and edit the form’s appearance.
Registration forms may also be embedded on a separate landing page using the Embed option.
Form fields
By default, the required form fields are first name, last name, and email address. From there, you can enable phone number, company, job title, and country.
Note
Some email integrations may not allow adding or removing certain fields.
Custom fields
You can add custom fields using the “Add custom field” button to select from one of three custom form types: text, dropdown, or checkbox. You can add as many custom fields as you’d like to the same registration form.
Use a Text form to allow registrants to enter their own answers. Alternatively, use a dropdown field with preset options to ensure data consistency. You can also choose to use a checkbox.
Scroll down in the modal and select “This field is required to submit the form” to ensure that registrants must complete the field when registering. Once configured, you can edit or delete custom fields in the sidebar.
Note
Custom fields may be skipped if one-click registration is enabled.
Tip
For more information about custom fields and marketing automation platforms, see below.
Connecting your email or marketing platform with your Wistia registration form?
If you’d like to connect your primary email (i.e., Mailchimp, ActiveCampaign, Klaviyo) or marketing (Marketo, Pardot, or HubSpot) integration with your Wistia registration form, you can do so to send registrant information to a selected list in your selected platform.
Simply add the integration from the Integrations page in your account settings, then click “Connect” from the Registration form tab and choose the list you would like to send registrant data to.
For more information on connecting specific marketing automation platforms (MAPs) with your Wistia webinar, check out these articles:
Note
Your email or marketing platform’s integration capabilities will determine what fields you can add to your Wistia registration form.
One-click registration
Note
One-click registration is only available when using a Wistia registration form.
One-click registration allows previously identified visitors to quickly register for a new webinar without filling out all registration form fields. When a visitor registers for one webinar, they become an identified user in Wistia on that browser and device.
One-click registration uses a combination of a browser-based visitor key and a unique ID (email address) to recognize returning users and streamline their registration experience. When a previously identified user returns to register for another event, either via a link (email, calendar, etc.) or organically, they may be shown a one-click registration option instead of a full form.
Visitors can click "Not [Name]?" to complete a full registration form instead. Visitors who are not recognized will see the full registration form.
One-click registration is enabled by default for webinar registration, but can be toggled off from the "Registration form" tab of your webinar's Customize page.
Tip
To collect new or custom information from every registrant, we recommend disabling one-click registration for that webinar.
Note
One-click registration only works for fields we’ve previously collected from a registrant. This includes first name, last name, and email, and may also include standard fields on the Wistia form (e.g., phone number, company) if they were submitted during a previous webinar registration.
Custom fields are not supported with one-click registration.
Required fields will not be enforced if a field was not collected before, and will be left blank.
Title & event info
By default, the form will display a title reading “Register for the event,” which you can change. You can also enable the display of the webinar date and time on the registration form.
Disclaimer
You can add a disclaimer to your event that will require registrants to click “I agree” before they can submit their form. Once you have written and saved your disclaimer, it cannot be edited.
Note
Currently, if a webinar is duplicated and has an existing disclaimer, this disclaimer cannot be edited for the new webinar. We will update this in the future. In the meantime, you’ll want to create a new webinar from scratch and add in your details and the new disclaimer you’d like to use.
How can I send custom question/field responses to a Marketing Automation platform?
When using a Wistia registration form with a marketing automation platform set up as the primary integration, you can sync registrant information and responses to custom fields with a list of your choice.
Note
To ensure that your custom fields sync to your Marketing Automation platform (MAP), any required fields in your MAP should also be required on the Wistia form. Additionally, to ensure data syncs properly, make sure no other validations exist.
After connecting your Marketing Automation platform, click on "Add custom field" in the Registration form tab.
You’ll then have three choices for that custom field:
Text
Dropdown
Checkbox
Syncing “Text” or “Checkbox” custom fields
For both “Text” and “Checkbox” custom fields, ensure that your marketing platform (i.e., HubSpot, Marketo, or Pardot) is connected and that an integration list from that platform has been selected to send data to.
You will then see a “Send to a HubSpot property”, “Send to a Marketo field”, or “Send to a Pardot field” option at the bottom of a “text” or “checkbox” custom field.
Completed registrations will be sent to the marketing platform via the chosen integration list, and custom field responses will be available under the designated property for each registrant.
Note
For Marketo, only string and text custom fields created in Marketo will appear as an option in this dropdown.
Syncing “Dropdown” custom fields
When using a Dropdown custom field, you can map each choice to specific values in your connected marketing platform.