Use a Pardot registration form
To utilize a Pardot form for your webinar registration, Pardot must be connected as your primary integration.
On the Overview page for your event, open up the ellipsis menu and then click "Edit event info." In the settings tab of this modal, enable registration and then click "Wistia Form" to update your form selection.
When editing your registration, click "Show advanced options" to select a Pardot form instead.
Note
Once you enable a Pardot registration form, you cannot return to a Wistia form.
After you've expanded advanced options, you can select to use a Pardot form, and then choose one from the dropdown menu.
When a Pardot form is used, Wistia cannot render form fields to fit the registration section on the page. Instead, the Pardot form is displayed in an iframe. To further customize your form, style it in Pardot before using it in Wistia.
By default, Wistia cannot detect when a Pardot form has been submitted. However, we can detect form submissions with a few small JavaScript snippets. The first snippet will be added to your form’s layout in Pardot.
<script src="https://fast.wistia.com/assets/external/pardot-form-api.js"></script>
Complete the steps below to add the snippet to your form:
Find the Layout Template you want to use on your form in Pardot.
Click "Edit Layout Template."
Paste the snippet inside the layout tag.
Open the form in Pardot and click "Save."
Find the form you want to use and click "Edit form."
Choose "Look and Feel."
Choose the Layout Template with the code added.
Click "Confirm & Save."
The second snippet should be added to your form’s Thank You Code in Pardot.
<script src="https://fast.wistia.com/assets/external/pardot-thank-you-api.js"></script>
Follow the steps below to add this snippet:
Open the form details in Pardot.
Click "Edit form."
Choose "Completion Actions."
Open the "Thank You Code" tab and add the code snippet
Click "Confirm & Save."
Note
Without the code snippet, the registrant will not be tracked when the form is submitted.
Note
Pardot form tracker domains must be HTTPS-enabled to be used for webinar registration. You can enable this setting in your Pardot account.
Attendance data
Aggregate Audience Funnel data is available in the Webinar Recap page in Wistia, but any attendance updates will not be sent to Pardot.
Attendee data is sent to Pardot only when using a Wistia registration form and only if you've opted in to attendee data syncing during the integration setup. Attendee analytics sync to Pardot roughly one hour after the event ends. Poll and Q&A responses cannot be sent to Pardot due to platform limitations.
Registrant data flow comparison
| Wistia form | Pardot form |
Registrant contact information (first name, last name, email) | ✅ Stored in Wistia and connected Pardot list | ✅ Stored in Pardot only |
Attended (Y/N) | ✅ Stored in Wistia and connected Pardot list | ❌ N/A |
Wistia pre-set additional fields (i.e. company name, country) | ✅ Stored in Wistia and connected Pardot list | ❌ N/A |
Custom questions | ✅ Sent to Pardot | ✅ Sent to Pardot |
Registration date | ✅ Sent to Pardot | ✅ Sent to Pardot |
Referral URL by registrant (e.g., facebook.com) | ❌ N/A | ✅ Sent to Pardot |
UTM by registrant (campaign, source, medium) | ❌ N/A | ✅ Sent to Pardot |
Poll questions and responses | ❌ N/A | ❌ N/A |
Q&A responses | ❌ N/A | ❌ N/A |
Wistia Live Last Registered Event Name | ✅ Sent to connected Pardot list
Applies only to events created after February 3, 2026. | ❌ N/A |
Wistia Live Last Attended Event Name | ✅ Sent to connected Pardot list
Applies only to events created after February 3, 2026. | ❌ N/A |