Webinar recap
To view the recap of your webinar, head to your webinar's page and click “Analytics.”
Here, you can navigate to the “Webinar Recap” tab. The recap has a number of data points, including your Audience funnel, Attendee activity, and Engagement. You can see additional detail within each of these sections.
Note
Only the Audience funnel can be downloaded at this time.
Spotlight
At the top of this page, you'll find a spotlight of your webinar's recap. The spotlight highlights key takeaways about your webinar, providing a summary of the information you can dig into further down the page.
Audience Funnel
Within the Audience funnel, you can see a number of data points.
Impressions: A measure of unique visitors to the webinar page.
Registrations: A measure of how many of the unique visitors submitted their information and registered for the webinar. This includes the registration rate, as well as the number of visitors who did not register. Registration must be enabled for the webinar in order for us to collect this information.
Attendees: The number of attendees the webinar had, as well as the attendance rate.
Watched over 75%: The number of attendees who watched over 75% of the webinar. This also includes the percentage of attendees who watched until the end, as well as those who watched under 75%.
Click "Download chart" to download the audience funnel as an image.
Tip
You can see the number of impressions and registrations before the webinar.
Focused attendees
Hovering over the Engagement graph will display the number of attendees watching at any point in the webinar. We’ll also display the number and percentage of focused attendees, which includes attendees who had the webinar browser tab active on their viewing device. This metric helps gauge audience engagement and active participation during your webinar.
Attendees are considered focused if they:
Remain on the browser tab of the webinar
Switch to a different window
Move other windows over top of the browser window with the webinar
Attendees are not considered focused if they:
Navigate to a different tab in the same browser window
Minimize the browser window where they are watching the webinar
Note
Focused attendee data is available for webinars completed after February 26, 2024.
Attendee activity
The Attendee activity section shows you how your attendees interacted with your webinar. This displays:
Average time watched
Total time watched
Chat participants
Chat participation
Average chats per participant
Note
Chat must be enabled in your webinar for chat analytics to appear.
Polls
If you added polls to your webinar, you can see information about them here. This includes:
Polls
Poll responses
Average poll participation
Attendee Heatmaps
To view attendee heatmaps, head to your webinar's Audience page. Check out this page to learn more.
On-demand analytics
After your webinar ends, we'll continue to capture analytics for viewers who register and watch your webinar recording.
Note
On-demand webinar analytics are only available for webinars created on or after July 24, 2025.
In the Registration tab of the webinar Analytics page, on-demand impressions and registrations will be included in the summary tiles and denoted in green when you hover over the performance graph.
In the Webinar Recap tab, audience funnel insights will be split into Live and On Demand sections.
Questions? Reach out to our Support Team! We’re happy to help.