With Wistia Webinars, you can create a customized registration page with a custom form. By enabling registration, you can get more detailed information about each audience member’s engagement with your webinar and send confirmation, reminder, and follow-up emails. You can even enable registration in Wistia and send registration and attendance data to your marketing automation platform.
Enable registration for your webinar
Once you've created a new webinar, you can turn on registration from one of two places:
The webinar setup guide will walk you through making this choice and decisions specific to your form and integration preferences.
The "Settings" tab of the Webinar Info modal.
Read on to learn how to customize your form and manage registrant and attendance data.
Registration form types
When you enable registration for a webinar, you can use either a native Wistia form or a form from your Marketing Automation Platform (MAP), including HubSpot, Pardot, or Marketo. Each form type has its own benefits and limitations depending on your use case.
Alert
You cannot change your registration form type after saving. However, if you've selected a MAP form, you can switch between forms within the same platform.
Wistia registration form
We recommend using a native Wistia form for the most seamless setup experience. With a Wistia registration form, you can still connect to a list in your chosen marketing platform in the form’s customization settings.
Benefits of using a Wistia form for webinar registration include:
Granular registrant and attendance data available in Wistia
One-click registration for known visitors
MAP registration form
There are a few caveats to using MAP registration forms:
The platform must be connected as your primary integration in your Wistia account settings.
Confirmation, reminder, and follow-up emails must be sent from your connected MAP. Wistia cannot send webinar emails when a MAP form is used for registration.
To customize the form fields, layout, or design, you must do so directly in your MAP.
Some registrant and attendee data cannot be synced. See each article below for more details:
Once you’ve saved your registration form, you can view and manage it from the “Registration form” tab on your webinar customization page.
Which form type should I choose?
A Wistia form keeps registrant and attendance data in Wistia and can still send it to your MAP. Choosing a MAP form means:
Registrant data is stored in your MAP, not Wistia, so your Audience page and Event Recap won't show registrants (unless you've set up HubSpot form automation).
Wistia can't send confirmation, reminder, or follow-up emails.
One-click registration isn't available.
Attendance data can't be synced back to your MAP.
MAP forms cannot be used for webinar series.
If you need to switch form types after saving, create a new webinar.
Customize your Wistia registration form
You can customize Wistia registration forms for each webinar to collect relevant information from registrants. Customization options include:
Custom fields
One-click registration
Title & webinar info
Disclaimer (cannot be edited once saved)
While customizing the form, you can also connect it to a marketing automation platform or grab the registration form embed code, if needed.
For more details on customizing your Wistia registration form, check out this guide.
One-click registration
One-click registration is on by default for new webinars. Returning registrants are submitted with only the fields they've filled out before, and custom fields are never included. If you need every registrant to answer a custom or required field, turn off one-click registration under "Customize" > "Registration form".
Send registrants and attendees to your MAP
To connect a Wistia form to a list in your connected MAP, go to your webinar's Audience page. To also send attendee-level data (attendance, polls, Q&A), opt in to attendee data syncing on your integrations page. Attendance data syncs about an hour after the event ends. If you change a custom field on your form, disconnect and reconnect your MAP list to sync the new field.
Manage registrants
On your webinar’s Audience page, you can view individual registrant and attendee data. The registrants table lists all registrant names and emails, registration date, viewer heatmaps, and other data.
In the “Blocked” section, click “Manage access” to add domains to a block list or allow list for your event.
See Manage Access to Webinars for more details.
Troubleshooting
For registration troubleshooting steps, see Troubleshooting Webinar Registration and Registrant Lists.