Webinar event recap

To view the recap of your webinar, head to your webinar's page and click “Analytics.”

Here, you can navigate to the “Event recap” tab. The recap has a number of data points, including your Audience funnel, Attendee watch time, and Attendee interactions. You can see additional detail within each of these sections.

Note

Only the Audience funnel can be downloaded at this time.

Spotlight

At the top of this page, you'll find a spotlight of your event's recap. The spotlight highlights key takeaways about your webinar, providing a summary of the information you can dig into further down the page.

Audience Funnel

Within the Audience funnel, you can see a number of data points.

Impressions: A measure of unique visitors to the webinar page.
Registrations: A measure of how many of the unique visitors submitted their information and registered for the event. This includes the registration rate, as well the number of visitors who did not register. Registration must be enabled for the event in order for us to collect this information.
Attendees: The number of attendees the event had, as well as the attendance rate.
Watched over 75%: The number of attendees who watched over 75% of the webinar. This also includes the percentage of attendees who watched until the end, as well as those who watched under 75%.

Click "Download chart" to download the audience funnel as an image.

Tip

You can see the number of impressions and registrations before the webinar.

Focused attendees

Hovering over the engagement graph will display the number of attendees watching at any point in the event. We’ll also display the number and percentage of focused attendees, which includes attendees who had the webinar browser tab active on their viewing device. This metric helps gauge audience engagement and active participation during your event.

Attendees are considered focused if they:

Remain on the browser tab of the webinar
Switch to a different window
Move other windows over top of the browser window with the live event

Attendees are not considered focused it they:

Navigate to a different tab in the same browser window
Minimize the browser window where they are watching the live event

Note

Focused attendee data is available for events completed after February 26, 2024.

Attendee activity

The Attendee activity section shows you how your attendees interacted with your event. This shows you:

Average time watched
Total time watched
Chat participants
Chat participation
Average chats per participant

Note

Chat must be enabled in your live event for chat analytics to appear.

Polls

If you added polls to your event, you can see information about them here. This includes:

Polls
Poll responses
Average poll participation

Attendee Heatmaps

To view attendee heatmaps, head to your webinar's registrant page. Check out this page to learn more.

On-demand analytics

After your webinar ends, we'll continue to capture analytics for viewers who register and watch your event recording.

Note

On-demand event analytics are only available for events created on or after July 24, 2025.

In the Registration tab of the Webinar Analytics page, on-demand impressions and registrations will be included in the summary tiles and denoted in green when you hover over the performance graph.