The Registration analytics page shows a high-level overview of registration performance for your webinar. To access registration analytics, head to your webinar's page and click "Analytics."

Navigate to the Registration tab.

Here, you can see the number of impressions, registrations, and the registration rate for both the webinar and its on-demand version. You can also set a date range and filter registration analytics by day, week, or month.

The Organizations section of your registration analytics shows which organizations have registered for the webinar. These appear in order of most to least registrants.

For more information about the registrants from a specific company, click the logo tile. This brings up the table on the Registrants page, which is filtered to show registrants from that organization. For more information about data on the Registrants page, head on over here.

You can also view referral URLs and UTM parameters in the "Registration" tab of your webinar analytics.

The Referral widget displays the previous webpage viewers were on before accessing the website with the Registration form.

For each referrer, the widget showcases Referral URL, Impressions, Registrations, and Attendees. You can sort the columns as desired.

UTM analytics are accessible if you append UTM parameters to your registration URL. UTM codes are text snippets appended to a URL to track campaign metrics.

If you enter UTM parameters for Campaign, Source, and Medium, we will display Impressions, Registrations, and Attendee analytics in the corresponding widgets.

A UTM campaign is typically a name to identify which campaign the media is associated with, such as “Thanksgiving Sale.” For example:

www.example.com/videoABC?utm_campaign=thanksgiving+sale

In this context, “Source” refers to a traffic origin. By using UTM parameters for traffic sources, you can monitor traffic origins. The parameter to add to the URL is utm_source.

Examples of traffic sources include Facebook, Google, Bing, or email list names. The UTM Source should represent the primary traffic source, such as Facebook, rather than granular details like a specific Facebook post. For example:

www.example.com/VideoABC?utm_source=facebook

Adding UTM Medium parameters lets you track how viewers discover the page through your embedded media. This covers various channels like social media, affiliates, organic search, paid ads, newsletters, and email. For example:

www.example.com/VideoABC?utm_medium=email

Use UTM Content parameters to differentiate variations of the same campaign. For example, consider comparing the effectiveness of two different thumbnails in a particular email campaign:

utm_content=video_thumbnail_A

utm_content=video_thumbnail_B

UTM Term parameters can be used to track keywords, typically in paid search campaigns.

utm_term=Instagram_Stories

utm_term=Instagram_Reels

We match logos using domain data from registrant email addresses. If we can't fetch the data, and fallback methods don't retrieve it, we display initials based on the first two letters of the company’s domain name.

Organization logos will display for webinars created on or after January 23rd, 2025.

Registration analytics do not have a download option at this time.

Yes, for webinars created on or after July 24th, 2025, we include post-webinar registration analytics, with a clear distinction between pre- and post-webinar registrants.

We use a third-party service called Brandfetch to display logos. If a logo is incorrect or outdated, you can submit a logo update request directly through Brandfetch via their official logo updating process or by submitting a support ticket. Once the update is approved on their end, it will automatically reflect in our product.

The attendee column is available for webinars on March 7th, 2024 or later.