Connect the Eloqua integration in Wistia to sync webinar registration, attendance, engagement, and viewer data to your Eloqua instance.
Connect the Eloqua integration in Wistia
On your Integrations page in Wistia, search for and select Eloqua.
On the integration setup page, click “Connect”. In the setup modal, be sure “Custom Object Support” is enabled. This will allow Wistia to update contact fields in Eloqua.
Click “Connect” and follow the prompts to log in to your Eloqua account.
Once connected, the integration page will display a “Connected” status.
Collect webinar registrants with a Wistia Form
Note
This integration supports Wistia Forms only. Eloqua Forms are not currently supported.
Once you’ve connected the integration in Wistia, registrant information will be synced to Eloqua and associated with the appropriate contact record.
Sync webinar and viewer data
As viewers register for, attend, and engage with webinars, Wistia syncs data to Eloqua in two ways: Contact Fields and Activities.
Contact Fields
Registration information and viewer properties are synced to Eloqua contact fields, where they can be used for segmentation, lead scoring, and reporting. Wistia will sync the following data to Eloqua:
First name
Last name
Email address
Last UTM campaign, source, and medium
Wistia User Key
Last registration and attendance status
Poll response count
Chat message count
Webinar link click count
Activities
Key engagement events are also sent to Eloqua contact records as activities. These events include:
Webinar registration
Webinar attendance
Poll responses
Webinar link clicks
Video CTA clicks
Annotation link clicks
Once synced, webinar registration, attendance, attribution, and engagement data can be used in Eloqua for audience segmentation, lead scoring, campaign enrollment, reporting, and automated follow-up.