Use a HubSpot registration form
To utilize a HubSpot form for your webinar registration, HubSpot must be connected as your primary integration.
On the Overview page for your webinar, click "Edit" next to Settings. In the Settings tab of the modal that appears, enable registration and then click "Wistia Form" to update your form selection.
Note
With a HubSpot form enabled, Wistia does not store any registration data. This means that not all analytics information will be available in Wistia.
Next, click "Show advanced options" to select a HubSpot form instead.
Note
Once you select a Wistia or MAP form, you cannot change your decision and will need to create a new webinar to make a different selection. If you've selected a MAP registration form, you can select a different form from the dropdown menu, but you may not switch to a Wistia form instead.
Select a HubSpot form from the dropdown menu and click "Save."
Registrant data in HubSpot
When using a HubSpot form, registrant data will be sent to HubSpot but will not be stored in Wistia.
The following data will also be sent to HubSpot when using a HubSpot registration form:
Custom questions
Registration date
Referral URL by registrant
UTM by registrant
Tip
To collect registrant data in Wistia as well, you may want to consider setting up a HubSpot Form Automation instead.
HubSpot Marketing Event
When set as the primary integration, Wistia will automatically create a Marketing Event in HubSpot and sync registrants and attendants to that list. If a Wistia form is later connected to a HubSpot list, this data will not be added retroactively.
Attendance data in HubSpot
Aggregate Audience Funnel data will be available on the Event Recap page in Wistia, and attendance data (including percent watched) will display on a contact's Timeline in HubSpot.
Wistia’s registration confirmation emails cannot be sent because the registration data is passed directly to HubSpot.
Tip
With HubSpot Form Automation set up, you can receive more attendance data within Wistia and trigger webinar emails from Wistia.
Use a Wistia registration form
If you’re using a native Wistia form to collect registrants, you can still connect to a HubSpot list. In the Registrants tab, click the "Connect" button and select a HubSpot list from the dropdown menu. Registrants will be stored in Wistia and sent to the selected HubSpot list.
Registrant data flow comparison
| Wistia form | HubSpot form |
Registrant contact information (first name, last name, email) | ✅ Stored in Wistia and synced to connected HubSpot list. | ✅ Stored in HubSpot only. |
Attended (Y/N) | ✅ Stored in Wistia and synced to connected HubSpot list. | ✅ Sent to connected list in HubSpot with HubSpot form automation enabled. Shown in HubSpot contact's Timeline. |
Wistia pre-set additional fields (i.e. company name, country) | ✅ Stored in Wistia and synced to connected HubSpot list. | ❌ N/A |
Custom questions | ✅ Stored in Wistia and synced to connected HubSpot list. | ✅ Stored in HubSpot only. |
Registration date | ✅ Stored in Wistia and synced to connected HubSpot list. | ✅ Stored in HubSpot only. |
Referral URL by registrant (e.g., facebook.com) | ✅ Stored in Wistia and synced to connected HubSpot list. | ✅ Stored in HubSpot only. |
UTM by registrant (campaign, source, medium) | ✅ Stored in Wistia and synced to connected HubSpot list. | ✅ Stored in HubSpot only. |
Poll questions and responses | ✅ Stored in Wistia and synced to connected HubSpot list. | ❌ N/A |
Q&A responses | ✅ Stored in Wistia and synced to connected HubSpot list. | ❌ N/A |