Pardot’s legacy Wistia Connector no longer reliably syncs video engagement data. So we added a Wistia-owned update that provides viewer-level percent watched, so you can use video engagement for scoring and automation again. Wistia remains the source of truth for video analytics.
Note
Engagement data syncing requires a Signals add-on.
Update your integration
As of April 16, 2026, the following steps are required to leverage the latest version of this integration:
Disconnect and reconnect your existing Pardot integration in Wistia.
Use a Wistia Form connected to Pardot or the Wistia Player API to collect leads. Pardot forms currently only sync lead capture, not engagement data.
Embed your video on your website. Video engagement syncs only from videos embedded on your own web pages that include your Pardot tracking code. Views on Wistia media pages or share links won't sync. If you use an iframe embed, the Wistia player script must also be on the page outside the iframe.
These steps are required to sync Wistia video engagement data to Pardot.
Note
To send video engagement events as Activities that appear on the prospect timeline, enable Engagement activities (external activity support) when connecting the integration.
How it works
After updating your integration, we'll create two custom fields for Pardot Prospects:
Wistia Last Video Watched
Wistia Last Video Watched Percent
Video watch milestones (25%, 50%, 75%, 100%) will sync to these fields along with the video name. New watch events will overwrite the existing values in these fields.
If "Engagement activities" is enabled for your integration, we'll also send video engagement events as Activities that appear on the prospect timeline:
video_playedvideo_watched_25video_watched_50video_watched_75video_watched_100
Each activity includes:
The identified prospect (email)
The type of interaction
When it happened
The video context (ID + name)
See our Pardot integration overview to learn more about connecting and using the integration.
FAQ
Does this replace the Pardot-built Wistia Connector?
Yes. This is now the Wistia-owned solution for syncing video engagement data to Pardot. The Pardot-owned connector is no longer reliable. To continue syncing video engagement data, we recommend connecting the integration through Wistia.
Will historical video engagement be backfilled?
Only new watch events after you connect or reconnect will sync.
Does this work for webinars?
Yes. If "Engagement activities" is enabled, we also send webinar_registered and webinar_attended as Activities on the prospect timeline. If you connected Pardot before this update, disconnect and reconnect your integration to turn them on. Only new registrations and attendance sync. Webinar activities are available on plans that include webinars.
What about heatmaps or video reports in Pardot?
Pardot heatmaps and video reports remain unreliable. We recommend using Wistia for video analytics and visualization, and Pardot to act on the engagement signals we send.
What if Engagement activities (external activity support) are not enabled?
You can still connect and continue syncing Prospect fields, but activity syncing will remain off.
Tip
If external activity setup fails because your Salesforce org does not support the required Marketing App objects, you can instead:
Enable Marketing App Extensions for the Account Engagement org, then try setting up again,
Or reconnect the Pardot integration in Wistia and turn off "Engagement activities" during setup to continue without syncing activities.
The Account Engagement Growth edition does not support Marketing App Extensions. On that edition, reconnect with "Engagement activities" turned off to continue syncing Prospect fields. If the connection fails partway through setup, make sure the Salesforce user you connect with has the View Setup and Configuration permission, then disconnect and reconnect Pardot in Wistia.
I reconnected the integration, but I'm not seeing any fields or activities.
New data only starts syncing after you reconnect — nothing from before is backfilled, so give it a fresh watch event to test.
If new views still aren't showing, check the following:
Your plan includes video engagement sync.
"Engagement activities" setting was enabled during reconnect.
Viewers are being identified by email (Wistia Form or Player API).
If you've verified all three points, reach out to our Support team, and we'll be happy to investigate further.
What should I do with the old Wistia Connector in Pardot?
You don't need to verify or update it. The Wistia-owned integration is set up in your Wistia account, not in the Pardot connector. Instead, disconnect and reconnect Pardot in Wistia.
Why are some Wistia fields empty in Pardot?
Wistia fields fill in only when we send an update for a viewer we can identify by email through a Wistia Form or the Player API. If viewers aren't identified, or if you don't use features like webinars, some fields may stay blank.