Every media uploaded to your account has a dedicated Analytics page containing in-depth metrics for your media's embedded locations, viewer engagement, and more.

Click the “Analytics” tile on any video's manage page to get started.

If you’ve embedded your media on a landing page, we’ll collect insights for plays that occurred in that environment.

On the media analytics page, the embed tab has an overview of all embedded locations and plays for a selected date range.

Head to our Media Embed Analytics page for the full details.

The Traffic tab of your media analytics contains a breakdown of page referrals, UTM parameters, and viewing device metrics.

Head to our media traffic analytics overview for more information.

The Engagement tab of your media analytics page outlines the all-time plays and engagement rate from your viewers.

Below the engagement graph is a list of heatmaps detailing each viewer’s interactions with your media.

Check out our user engagement overview for more information.

If you’ve used the Publish to Social feature to share your video, analytics from your social posts will populate in the Social tab.

Review our Publish to Social article for more information.

Analytics in the Conversion tab include submissions from Wistia forms (i.e., Turnstiles).

You'll find data points on form performance and details on individual submissions. Check out Media Conversion Analytics for a full breakdown.

Missing data or having trouble with your media analytics? Review our analytics troubleshooting article for some common troubleshooting steps.