Viewer analytics are stored in the Audience and View Stream pages of your Wistia account. Dig into identified leads on the Audience page, or visit the View Stream to check out how your new content is doing in real time.
Audience
Note
Email Campaign Links and Turnstiles are not compatible with audio files.
Select "Analytics" from the account's side panel and you'll find the option to view your Audience page.
The Audience page contains two tabs: Total audience and Identified viewers.
Each audience member has a unique summary line including their total play count, email, source, and last view date if applicable.
Total audience
The Total audience tab includes a list of all identified and unidentified viewers. If the viewer is unidentified, you’ll see their network name and geographical location.
In the grey or blue box on the left, you’ll see a number representing that visitor’s total number of viewing sessions. A grey box represents an unidentified viewer, while a blue box represents a viewer who has been identified by a name and/or email address.
Identified viewers
The Identified viewers tab lists only viewers identified via Turnstile or an email campaign link. Click the highlighted “Turnstile” button in the description to filter by Turnstile entries only.
View Stream
The View Stream contains a live feed of all public views of your media. To access the View Stream, select "Analytics" from the side panel in your account and click "View Stream."
Once you’ve started to build an audience, your View Stream will display a list of heatmaps as well as other contextual information like name, geographical location, device, and IP address.
Note
Viewing activity from logged-in users is instead tracked in Private User Sessions.
Click the downward arrow next to any heatmap to reveal additional details about the viewer, or click directly on the viewer or network name to access their individual viewer page.
Viewer page
Every public view creates an individual viewer page. To access a viewer page, hover over and click on any viewer or network name in the View Stream or on the Audience page.
Viewers identified via a Turnstile or email campaign link will be labeled in the View Stream. You can customize any viewer's name by clicking “Edit” on their viewer page.
Each viewer page contains a summary of the viewer's interactions with your media, including:
The date and time of each viewing or listening session.
The total number of media they’ve watched or listened to.
Total time spent watching or listening to your content.
Percent average engagement on your media.
Click "Export to CSV" to download all viewing session information for that viewer.
Need help identifying leads? Contact our support team or read more about our lead generation tools.