The Account Overview Analytics page is where you can see aggregated analytics about how all of the content in your account is performing. Think of it as your media analytics, but all in one place, for your whole account!
Metrics
The metrics on this page include:
Total Plays: The total number of initial play button clicks in a session.
Play Rate: Out of the number of people who loaded content on a web page, this percentage of people played it.
Engagement: The average amount of time spent consuming your content.
Time Played: The total number of time your viewers spent watching or listening to your media within the selected date range.
Unique Visitors: The number of distinct individuals who visited your content at least once within the selected date range.
Form Submissions: The number of turnstile submissions (on videos only).
The tiles display the data for each metric within the timeframe you've applied, as well as for the media you've filtered by.
Filters
There are a number of filtering options to view your Account Overview analytics data. Whether you’re looking for a specific date range or to see where you’ve enabled a certain feature (link Annotation Links or Calls to Action), you can do so with the filters on this page. You can set this page up to view all media, folders, or Channels, and filter by tags as well.
Timeframe
All of the information on the Account Analytics page can be filtered by a number of preset options, or you can enter your own custom date range.
Media
You can filter this page to view all media, or specifically media in folders or Channels.
Tags
If you’ve selected to view all media analytics, you can specify which tags you’d like to filter for. In the Tags dropdown menu, you can see how many media a specific tag is on, and filter for that tag.
Media attributes
You can also filter by various media attributes. Click "Type" or "Customizations" to open up the relevant dropdown menu.
In the "Type" filter menu, you can select audio, video, or both. The "Customizations" menu options include:
Autoplay
Looped Media
Turnstile
Annotation Links
Call to Action
Eventbrite
Marketo
Once you’ve selected your desired filters, click “Apply” to update the analytics on the page. Filters can be removed by deselecting them in the dropdown menu and applying your changes.
Tip
If you apply filters and then click "Share," you can copy a link to your current view, and the recipient will be able to view the page with the filters you have applied!
Account analytics line chart
The line chart shows you all of the data within the selected timeframe. Hovering over each day, week, or month will show you the total for that period.
Tip
If you've set your timeframe to view more than 30 or 60 days, you can filter the line chart to show data by day, week, or month.
Clicking the downward arrow allows you to export an image of the line chart.
Top media by plays
Within the Top Media chart, you can sort by Plays, Play Rate, Time Played, Unique Visitors, and Form Submissions to get a better understanding of which media are performing the best. If you’d like to look more in-depth at a specific media, clicking on the media title will bring you right to the media so you can review it in more detail.
Top domains with embeds by plays
The Account Overview analytics page shows which domains where you've embedded your media received the top number of plays. You can sort this chart by visits, plays, play rate, time played, engagement, and unique visitors.
Export account analytics data
Once you’ve gathered some viewing data for your media, you can export that data as a CSV file.
On the Account Overview analytics page, make sure you have the date range you'd like to export selected, as well as any other desired filters applied.
Click the downward arrow to export an image of the line chart.
For Top media, click "Export" to download a CSV file.
This includes many pieces of information, such as media name, ID, URL, unique page loads, unique plays, and much more. The download will begin instantly.
You can also export a CSV file for Top domains with embeds.
Troubleshooting
If this page isn’t loading as expected, or something isn’t working properly here, head on over to our Status page. We keep this page up to date, so if anything is down, we’ll let you know! You can also subscribe for updates.
Status page looking good? Head on over to our Analytics Troubleshooting page for more tips.