The Account Overview Analytics page includes aggregated analytics on how all the content in your account is performing. Think of it as your media analytics, but all in one place, for your whole account.
From the top navigation, click "Analytics", then "Overview".
Note
Only Account Owners and Managers can view the Account Overview Analytics page.
Metrics
The metrics on this page include:
Plays: The total number of initial play button clicks in a session.
Play rate: Out of the number of people who loaded content on a web page, this percentage of people played it.
Engagement: The average percentage of your media that viewers watched, across all plays.
Time played: The total amount of time your viewers spent watching or listening to your media within the selected date range.
Unique visitors: The number of distinct individuals who visited your content at least once within the selected date range.
Form submissions: The number of Wistia Form submissions (on videos only).
The tiles display the data for each metric within the timeframe you've applied, as well as for the media you've filtered by.
Filters
Filter Account Overview analytics by date range, file type, or to see where you’ve enabled a certain feature (like Annotation links or Calls to Action). You can also set this page up to view all media, folders, or Channels, and filter by tags.
Timeframe
Filter account overview analytics by preset options or enter a custom date range.
Media
Filter account overview analytics to view all media, only media in folders, or only media in Channels.
Tags
If you’ve selected to view all media analytics, you can specify which tags you’d like to filter for. In the Tags dropdown menu, you can see how many media a specific tag is on, and filter for that tag.
Media attributes
You can also filter by various media attributes. Click "Type" or "Customizations" to open up the relevant dropdown menu.
In the Type filter menu, you can select audio, video, or both. The Customizations menu options include:
Autoplay
Looped Media
Wistia Form
Annotation Links
Call to Action
Eventbrite
Marketo
Once you’ve selected your desired filters, click “Apply” to update the analytics dashboard. To remove filters, deselect them in the dropdown menu and apply your changes.
Tip
If you apply filters and then click "Share," you can copy a link to your current view, and the recipient can view the page with the filters you've applied.
Account analytics line chart
The line chart shows you all of the data within the selected timeframe. Hover over each day, week, or month to see the total for that period.
Tip
If you've set your timeframe to view more than 30 or 60 days, you can filter the line chart to show data by day, week, or month.
Click the downward arrow to export an image of the line chart.
Top media by plays
In the "Top media" chart, you can sort by Plays, Play rate, Time played, Unique visitors, and Form submissions to get a better understanding of which media are performing the best. If you’d like to look more in-depth at a specific media, click the media title to go right to it and review it in more detail.
Top domains with embeds by plays
The Account Overview analytics page shows which domains where you've embedded your media received the most plays. You can sort this chart by Visits, Plays, Play rate, Time played, Engagement, and Unique visitors.
Want to see which media are embedded on each domain? That breakdown isn't shown on the page, but the export includes it. Click "Export" on the Top domains table to download a CSV with one row per embed, including media name and ID, folder, embed domain, path and URL, page title, placement (above or below the fold), player size, plays, visits, play rate, time played, engagement, unique visitors, and conversion rate.
Note
"Top domains with embeds" data is limited to the most recent 6 months. If you select a timeframe that exceeds the past 6 months, the export option will be unavailable. Only domains where your media was embedded and received traffic during the selected range (within the past 6 months) will appear.
Export account analytics data
Once you’ve gathered some viewing data for your media, you can export that data as a CSV file.
On the Account Overview analytics page, make sure you've selected the date range you want to export, along with any other desired filters.
Click the downward arrow to export an image of the line chart.
For Top media, click "Export" to download a CSV file.
This includes many pieces of information, such as media name, ID, URL, unique page loads, unique plays, and much more. The download will begin shortly.
You can also export a CSV file for Top domains with embeds.
FAQ
What's the difference between a visit and a play?
A visit is counted when someone loads a page where your media lives and the player loads. A play is counted when they start playing the media. Play rate is the percentage of visits that turned into plays.
How can I see which media are getting plays across my account?
Set your timeframe, then scroll to Top media by plays. Click Export for a full CSV of your media and their stats for that range.
Can I filter for media that aren't embedded anywhere?
Not on this page at this time. To see where a specific media is embedded, open its media analytics page.
Troubleshooting
If this page isn’t loading as expected, or something isn’t working properly here, head on over to our Status page. We keep this page up to date, so if anything is down, we’ll let you know! You can also subscribe for updates.
Status page looking good? Head on over to our Analytics Troubleshooting page for more tips.














