You can access your Channel analytics by clicking the "Analytics" button at the top of your Channel.

On the Channel Analytics page, you’ll find data like plays, hours consumed, average engagement, and more. Read on to learn more about each of these metrics and how to understand your Channel stats.

You can also find Channel analytics directly on your Channel's Overview page. The play number listed next to a media is the total number of plays for it specifically within the Channel.

Clicking on the play count will take you to the media's Analytics page, which you can learn more about here.

From the Channel Analytics page, you can filter your Channel’s analytics based on timeframe. We display analytics for the last seven days by default, but you can customize this date range to display data for a pre-selected time period or for a custom range.

To change your date range, click on the "Last 7 days" button. This will open up a calendar. You can either select a date range from the left-hand list or click into the calendar to set a custom date range.

The timeframe you set here will be applied to all graphs on the page.

The Total Plays chart displays the number of plays a Channel has received over a specified time period.

Here, you can find information on how many times your Channel has been played and where. This chart includes:

This metric represents the total number of plays your Channel has received, both on Wistia and on other platforms. Total Plays provides a top-level view of the amount of engagement your Channel has received and where that engagement has come from.

Plays on Wistia are the number of plays your Channel has received, either from a public link or from an embedded Channel. You can think of this stat as a reflection of the number of plays your Channel has gotten on your “owned properties.”

If you have podcasts enabled on your Channel, then it’s more than likely that you’ve distributed your RSS feed to podcast directories like Apple Podcasts, YouTube Music, and others. If you have, then you’ll be able to see how many plays your podcast has received on other platforms right on this nifty color-coded chart.

The Listening methods graph displays the number of times your podcast has been streamed or downloaded on listening apps during the timeframe selected at the top of the page. This chart will be limited to the top four sources, and all the remaining will be combined into an "Unknown" or "All Others" category.

We define plays based on the following user actions and using the Interactive Advertising Bureau (IAB) definition for calculating podcast downloads:

The Time Played chart displays how much time your audience has spent engaging with your Channel’s content over the time period you selected at the top of the page.

This chart includes data on:

This chart displays the top five highest-performing episodes on your Channels as ranked by plays over the time period you selected at the top of your page. Think about it like the honor roll for your Channel. Here you can see which five episodes have been played the most, when they were published, and their engagement rate.

You can export your Channel’s analytics using the “Export” button on the top right of your Analytics page. The export will include data from the date range you have selected in the date picker. We’ll email you a link to download a CSV file with your Channel’s analytics.

Here is the information you’ll find in your export: