To access your Channel analytics, click the "Analytics" button at the top of your Channel overview page.
On the Channel Analytics page, you’ll find data like plays, hours consumed, average engagement, and more. Read on to learn more about each of these metrics and how to understand your Channel stats.
Tip
Your Channel Analytics page will look a little different depending on whether you’ve enabled podcasting on your Channel. Certain metrics, such as plays on other platforms, are only available for podcasts that have been syndicated to podcast directories.
Total play count
Analytics are also available on your Channel's Overview page. The play count listed next to a media item is the total number of plays for that item within the Channel.
Click on any play count to visit the individual media item's analytics page. For more information, refer to our Media Analytics Overview.
Filter plays by date
On your Channel Analytics page, you can filter your Channel’s analytics based on a custom date range. We display analytics for the last 7 days by default, but you can customize this date range to show data for a preselected period or a custom range.
To adjust the date range, click on the "Last 7 days" button. A calendar will open from the dropdown menu. You can either select a date range from the left-hand list or click into the calendar to set a custom date range.
The timeframe you set here will be applied to all graphs on the page.
Tip
To obtain a link to your current filtered view, click "Share," then copy the link. The user you share the link with will then see the page with the filters you have applied.
Understanding the data
The Total Plays chart displays the number of plays a Channel has received over a specified time period.
Here, you can find information on how many times your Channel has been played and where. This chart includes:
Total Plays
Plays on Wistia
Plays on Podcast Apps
Note
Spotify analytics data is not included in your Channel analytics. If you’ve distributed your podcast to Spotify and want to see the performance analytics for your episodes, that information is only available within Spotify.
Total Plays
This metric represents the total number of plays your Channel has received across Wistia and other platforms. Total Plays provides a top-level view of the amount of engagement your Channel has received and where that engagement has come from.
Plays on Wistia
Plays on Wistia are the number of times your Channel has been viewed, either via a public link or an embedded Channel. You can think of this stat as a reflection of the number of plays your Channel has gotten on your “owned properties.”
Plays on Podcast Apps
If you have podcasts enabled on your Channel, then it’s more than likely that you’ve distributed your RSS feed to podcast directories like Apple Podcasts, YouTube Music, and others. If you have, then you’ll be able to see how many plays your podcast has received on other platforms right on this nifty color-coded chart.
The Listening methods graph displays the number of times your podcast has been streamed or downloaded on listening apps during the timeframe selected at the top of the page. This chart will be limited to the top four sources, and all the remaining will be combined into an "Unknown" or "All Others" category.
Note
The "Unknown" category represents plays for which we were not able to detect a listening method. "All others" represents a group of listening platforms we've identified that have fewer combined plays than the top platforms listed in the graph.
We define plays based on the following user actions and using the Interactive Advertising Bureau (IAB) definition for calculating podcast downloads:
A listener has streamed more than one minute of a podcast episode
A listener has fully downloaded an episode
Note
Not seeing any data here? This metric will only contain information for podcasts you’ve distributed through Wistia. If you haven’t distributed your podcast yet, we’ve got you covered! Check out our guide to Distributing Your Podcast.
Time played
The Time Played chart displays how much time your audience has spent engaging with your Channel’s content over the time period you selected at the top of the page.
This chart includes data on:
The total time your content was played
The amount of time your content was played on Wistia
The amount of time your content was played on other podcast platforms
Note
Plays on other platforms: After a podcast episode has been downloaded, we aren’t able to capture exact listening data the way we can on Wistia. This metric is an estimate based on the duration of your episode and the number of times it has been downloaded from other platforms.
Top episodes
This chart displays the top five highest-performing episodes on your Channels as ranked by plays over the time period you selected at the top of your page. Think about it like the honor roll for your Channel. Here you can see which five episodes have been played the most, when they were published, and their engagement rate.
Export Channel analytics
You can export your Channel’s analytics using the “Export” button on the top right of your Analytics page. The export will include data from the date range you have selected in the date picker.
Here is the information you’ll find in your export:
Channel Name
Media ID
Episode Name
Upload Date
Published Date
Unique Loads on Wistia
Total Plays
Plays on Wistia
Unique Plays on Wistia
Plays on Podcast Apps
Total Time Played
Time Played on Wistia
Time Played on Podcast Apps
Avg. Engagement on Wistia
Note
Podcast fields will only be included for Channels that have podcasting enabled.