To access your Channel analytics, click the "Analytics" button at the top of your Channel overview page.

On the Channel Analytics page, you’ll find data like plays, hours consumed, average engagement, and more. Read on to learn more about each of these metrics and understand your Channel stats.

Analytics are also available on your Channel's Overview page. The play count listed next to a media item is the total number of plays for that item within the Channel.

Click on any play count to visit the individual media item's analytics page. For more information, refer to our Media Analytics Overview.

On your Channel Analytics page, you can filter your Channel’s analytics based on a custom date range. We display analytics for the last 7 days by default, but you can customize this date range to show data for a preselected period or a custom range.

To adjust the date range, click on the "Last 7 days" button. A calendar will open from the dropdown menu. You can either select a date range from the left-hand list or click into the calendar to set a custom date range.

The timeframe you set here will be applied to all graphs on the page.

The Total Plays chart displays the number of plays a Channel has received over a specified time period.

Here, you can find information on how many times your Channel has been played and where. This chart includes:

This metric represents the total number of plays your Channel has received across Wistia and other platforms. Total Plays provides a top-level view of the amount of engagement your Channel has received and where that engagement has come from.

Plays on Wistia are the number of times your Channel has been viewed, either via a public link or an embedded Channel. You can think of this stat as a reflection of the number of plays your Channel has gotten on your “owned properties.”

Plays from a Channel's playlist embed are also included in plays on Wistia.

If you have podcasts enabled on your Channel, then it’s more than likely that you’ve distributed your RSS feed to podcast directories like Apple Podcasts, YouTube Music, and others. If you have, then you’ll be able to see how many plays your podcast has received on other platforms right on this nifty color-coded chart.

The Listening methods graph displays the number of times your podcast has been streamed or downloaded on listening apps during the timeframe selected at the top of the page. This chart will be limited to the top four sources, and all the remaining will be combined into an "Unknown" or "All Others" category.

AppleCoreMedia is a play or download from an Apple device that isn't coming from the Apple Podcasts app, such as another app using Apple's audio tools. We can't tell which app or device it came from.

We define plays based on the following user actions and using the Interactive Advertising Bureau (IAB) definition for calculating podcast downloads:

The Time Played chart displays how much time your audience has spent engaging with your Channel’s content over the time period you selected at the top of the page.

This chart includes data on:

This chart displays the top five highest-performing episodes on your Channels as ranked by plays over the time period you selected at the top of your page. Think about it like the honor roll for your Channel. Here you can see which five episodes have been played the most, when they were published, and their engagement rate.

You can export your Channel’s analytics using the “Export” button on the top right of your analytics page. The export will include data from the date range you have selected in the date picker. After you click Export and confirm, we'll email the file to you when it's ready.

Here is the information you’ll find in your export:

If your analytics don't look quite right, there are a few things to keep in mind: