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Distributing Your Podcast
Distributing Your Podcast

Distribute your podcast with popular directories.

Caroline F avatar
Written by Caroline F
Updated over a week ago

Once you have your podcast feed configured and at least one episode published, it’s time to make your podcast available to your audience on their favorite platforms. To get listed on a podcast directory, you’ll need an account with that directory and your RSS feed URL from Wistia. Your podcast RSS feed URL contains all of the metadata and information about your show and episodes.

Note

While you can upload both video and audio episodes to your podcast in Wistia, not all directories support video episodes. Currently, Apple supports video podcasts, as well as some of Spotify’s partners.

Your RSS Feed URL

To get your podcast’s RSS Feed URL, navigate to the Distribute tab of your Podcast Settings page.

Copy your RSS Feed URL at the bottom of the page and you’ll be ready to submit it to directories!

Note

The podcast experience can greatly vary across different applications and platforms. Everything gets translated differently by each app, as they all have the freedom to interpret the RSS feed however they’d like. For example, in Spotify, the episode “Notes” field will populate under “Episode Description” on the episode page there. However, in Apple Podcasts, the notes will not be visible unless you are subscribed to the show and the episode is playing in the mobile app.

Apple Podcasts

In the Distribute tab of your Podcast Settings, click Connect under Apple Podcasts. Here, you’ll be able to see a step-by-step guide that walks you through how to submit your podcast to Apple. Or, you can follow the instructions here!

1. Copy your RSS Feed URL from Wistia

To distribute your podcast on Apple Podcasts (formerly iTunes), you’ll first want to copy your RSS feed URL from Wistia, you can find the link to your RSS feed under the “Distribute” tab in your Podcast Settings.

2. Create an Apple ID and an iTunes Store Account

We recommend creating a new Apple ID for your podcast, especially if you’re submitting a podcast on behalf of your company. This way, multiple people from your team can manage the account without having access to your personal account.

The Apple ID will need to be one that is used to sign in to purchase items at the iTunes Store, App Store, Apple Books, or Apple Music. This categorizes the Apple ID as an iTunes Store account. Once you create an Apple ID, you will be guided through authentication and ready to log in.

3. Log in to Apple Podcasts

Once you have your new Apple ID, use it to log into Apple Podcasts Connect.

4. Submit your podcast using your RSS Feed URL

If you’re submitting your first podcast, Apple Podcasts Connect will have a blank page with a ‘+’ in the top-left corner. Select the ‘+’ button to enter your RSS Feed URL and select ‘Validate’.

Validation allows you to review your Podcast’s information. Make sure that the title, categories, language, media, copyright, website link, explicit disclaimer, and the list of episodes are all correct. If you see anything you want to update, you can do so from the Podcast Settings in your Wistia Channel.

If everything looks correct, select ‘Confirm’ and your feed will be submitted to Apple Podcasts and approved within 48 hours. Apple will send an approval email with a link to your podcast’s listing. Copy this link and input it into your Wistia Channel’s Distribution page.

5. Head back to Connect under Apple Podcasts

Once your podcast has been approved by Apple, select Connect under Apple Podcasts again. Scroll down to paste your Apple Podcasts URL, and then click Submit URL. This connects your Apple Podcasts URL to Wistia, which then means that any of your Channel visitors will be able to subscribe directly to your podcast on Apple, from within your Channel.


YouTube Music

Note

Google Podcasts is no longer available as of April 2, 2024. If you previously distributed your podcast to Google Podcasts through Wistia, follow the steps below to submit your RSS feed URL to YouTube Music instead.

1. Copy your RSS Feed URL from Wistia

To distribute your podcast through Google, you’ll first want to copy your RSS feed URL from Wistia, you can find your RSS Feed URL under the “Distribute” tab in your Podcast Settings.

2. Log in to YouTube Studio

Using a new or existing YouTube account, log in to YouTube Studio and click

3. Submit your RSS feed URL to YouTube

In YouTube Studio, click Create > New podcast > Submit RSS feed. Follow the steps listed in YouTube's documentation to publish your podcast episodes.


iHeartRadio

1. Copy your RSS Feed URL from Wistia

To distribute your podcast on iHeartRadio you’ll first want to copy your RSS feed URL from Wistia, you can find the link to your RSS feed under the “Distribute” tab in your Podcast Settings.

2. Submit Your Podcast to iHeartRadio

On the iHeartRadio website, enter your Email, Podcast Title, and RSS Feed through the form on the page. Once the information is submitted, you’ll receive a confirmation email from iHeartRadio explaining that it can take up to 14 business days for your request to be completed.


Pandora

1. Copy your RSS Feed URL from Wistia

To distribute your podcast on Pandora you’ll first want to copy your RSS feed URL from Wistia, you can find the link to your RSS feed under the “Distribute” tab in your Podcast Settings.

2. Create a Pandora Account

Go to the Pandora for Podcasters website and click the “Get Started” button. We recommend creating a new account using an email specific to your podcast or podcast creation team.

3. Submit Your Podcast to Pandora for Podcasters

Now, you’ll need to submit your RSS Feed and confirm the basics of your podcast and owner details. After your podcast is submitted, it will take 4–6 weeks for your podcast to be approved.


Spotify

In the Distribute tab of your Podcast Settings, click Connect under Spotify. Here, you’ll be able to see a step-by-step guide that walks you through how to submit your podcast to Spotify. Or, you can follow the instructions here!

1. Copy your RSS Feed URL from Wistia

To distribute your podcast on Spotify, you’ll first want to copy your RSS feed URL from Wistia, you can find your RSS Feed URL under the “Distribute” tab in your Podcast Settings.

2. Login to Spotify for Podcasters

To get started, navigate to Spotify for Podcasters and select ‘Get Started’. Login or create a new account and accept the terms and conditions.

3. Verify ownership of your podcast feed

Paste your RSS Feed URL into Spotify. After submitting your RSS feed, select next to verify ownership of your RSS feed. Spotify will send a confirmation code to your email address.

Note

If you have videos in your Wistia Channel, Spotify will not be able to validate the RSS feed.

4. Add podcast details & submit

Spotify requires a few extra details to help their listeners find your podcast. Complete the details about where your podcast is made, its primary language, your hosting provider (for Wistia podcast hosting select ‘other/I don’t know’), and primary category. Submit these details, and make sure everything looks correct. If it does, finish submitting your podcast for distribution.

5. Head back to Connect under Spotify

Once your podcast has been approved by Spotify, select Connect under Spotify again. Scroll down to paste your Spotify URL, and then click Submit URL. This connects your Spotify URL to Wistia, which then means that any of your Channel visitors will be able to subscribe directly to your podcast on Spotify, from within your Channel.


Stitcher

1. Copy your RSS Feed URL from Wistia

To distribute your podcast on TuneIn you’ll first want to copy your RSS feed URL from Wistia, you can find the link to your RSS feed under the “Distribute” tab in your Podcast Settings.

2. Sign up for the Stitcher Partner Portal

On the Stitcher Partner’s page, click the “Join Now” button. You will be walked through steps to get your podcast listed, including adding your RSS feed, confirming ownership, and setting up an account.

3. Authorize Your Show via Email

An email will be sent to the account associated with your podcast. Once you authorize the show, it will be available on Stitcher. Your Show URL is available in the Promote Show tab on the Stitcher Partner Portal.


TuneIn

1. Copy your RSS Feed URL from Wistia

To distribute your podcast on TuneIn you’ll first want to copy your RSS feed URL from Wistia, you can find the link to your RSS feed under the “Distribute” tab in your Podcast Settings.

2. Submit Your Podcast to TuneIn

Navigate to the TuneIn submission page. Enter your email address, Podcast Title, RSS Feed, and a few other details on the form. Click the “Send Email” button to submit your podcast. You’ll get an email confirmation explaining that it can take up to 24hrs for your podcast to be available on TuneIn.

Connected Directories

Once you your podcast has been submitted and approved in a directory, and you’ve connected your podcast URL to Wistia, you’ll able to see which directories you’ve connected in your Distribute tab.

Click the pencil icon to edit the podcast URL, or click the trash can icon to disconnect a directory.

If you run into any issues, send a link to your podcast to [email protected] and we'll be happy to help!

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