Your Folder Analytics page is where you can see how an entire folder is performing. You can filter it by different timeframes, tags, media type, and customizations, and see which media are performing best.
Metrics
The Folder Analytics page includes a number of different metrics to understand how your media are performing:
Plays: The total number of initial play button clicks in a session.
Play rate: Out of the number of people who loaded content on a web page, this percentage of people played it.
Engagement: The average amount of time spent consuming your content.
Time played: The total number of time your viewers spent watching or listening to your media within the selected date range.
Unique visitors: The number of distinct individuals who visited your content at least once within the selected date range.
Form submissions: The number of turnstile submissions (on videos only).
The line graph shows you specific analytics for the timeframe you’ve set, and hovering over each day shows you the total number for that day.
Clicking on a specific tile will filter the line graph to show that metric.
The Top media by plays chart lists the top 10 media in the folder according to the timeframe you’ve set and the metric you sort by. You can sort by Plays, Play rate, Time played, Engagement, Unique visitors, Conversion rate, or Form submissions.
Filters
You can filter your folder analytics to a specific date range, media type, customization, and/or tag.
Tip
If you apply filters and then click "Share," you can copy and share a link to your current view.
Timeframe
You can choose from the preset options here or select your own timeframe, and then click “Apply.”
Tags
From the Tags dropdown menu, select which tags you’d like to filter your media for. The number next to each tag represents how many media have that tag.
Media attribute filters
Under the Customizations dropdown, you can filter by a number of different options.
Media Type
Autoplay
Looped Media
Turnstile
Annotation Links
Call to Action
Eventbrite
Marketo
Once you’ve selected your desired filters, click “Apply” to update the page. You can remove any by deselecting them from the Customizations dropdown menu.
Exporting
Once you’ve filtered your analytics, you can export them to a .csv file, which will download as soon as it's ready.
Note
The Top media by plays chart does not show a list of all media in the folder. You’ll see a complete chart when you export your analytics to a .csv file.
Troubleshooting
If your folder analytics aren’t loading as expected, check out our Status Page to see if there are any issues. If not, try clearing your cache and restarting your browser, ensuring it’s up to date.
Take a look at the Analytics Troubleshooting page as well.