A Wistia Form is a great way to identify high-quality leads with video. Connect your account to your favorite email provider, then add an email capture gate anywhere.

Setting up a form is a breeze; we’ll show you how!

To enable a Wistia Form on a video in your account, open the Customize menu and select "Wistia Form." Here, you can change the text of the form prompt, decide when it should appear on your video, add custom fields, and connect to a list in your email marketing provider.

You can decide whether your Wistia Form pauses the video and shows at a specific time, or appears when a viewer moves their mouse over the player while it continues to play.

If you choose to show the form at a specific time, the form will take over the whole video. With this option, you can set when the form should appear in the video, either by typing the time or by dragging the form icon along the timeline to the desired point.

If you choose “On hover,” the form will slide in from the left side whenever the viewer moves their mouse over the player, and the video will continue playing while it appears. With this option, you aren’t prompted to select a time for the form to appear, since it can appear whenever the viewer interacts with the video. Here’s how that would look in action:

By default, the Wistia Form submit button says “Play” unless the form is placed at the very end of the video, in which case it says “Submit.” But you can change this text to be anything you’d like! Click "Edit form" and in the pop-up modal, update the text under "Submit button."

Your changes will be reflected automatically in the video preview.

Click "Add field" to create custom fields for your form. Choose a field type, then add the field label, optional placeholder text, and decide whether to require that information.

There are three custom field types to choose from:

When you're ready, click "Add field." You'll see the new field reflected in the preview, and you can click to add another one. Click "Save" when you're all set.

In the Edit form modal, toggle "Ask for first and last name" to the on position.

Click "Add field" to create custom fields for your form. Here, add the field label, optional placeholder text, and choose if you'd like to require that information.

When you're ready, click "Add field." You'll then see the new field reflected in the preview, and you can click to add another one. Click "Save" when you're all set.

If you've connected to a marketing automation platform (MAP) integration in Wistia, you can sync custom form fields to that platform.

When editing a custom form field, you'll see a dropdown menu where you can select a property in your connected platform to sync submissions to. Available properties are dependent on your platform.

Custom fields can be synced to the following platforms:

The allow viewers to skip the form toggle determines whether a viewer can skip your Wistia Form. With the toggle off, viewers must submit the form to continue watching your video. With it on, viewers can bypass the form with a Skip button.

Click on the "Conversion" tab on your media analytics page to view more data about the leads you’ve captured with your Wistia Form. Head over to our Media Conversion Analytics page for more details!

Once enabled, a video using a Wistia Form will automatically track the emails your viewers enter in Wistia analytics, but it is most powerful when connected to your favorite email provider.

If you haven't set up a primary integration with your email provider yet, you can do so in the Wistia Form section of the Customize menu. Click the option to "Connect your tools to forms."

Here, select your desired platform.

Then, you'll be directed to the integration's setup page in Wistia to connect it.

Each provider needs a different set of information. You can see what's required on the configuration page.

Once your account is set up to use an email provider with a Wistia Form, you can set up a form-enabled embed to collect email addresses and pass them directly into a specific group in your connected email provider.

Inside the Customize panel, add a Wistia Form to your video. Then, select the email list you'd like emails added to when viewers submit the form.

While Wistia can connect to many platforms, we can't integrate with every email provider. If you don’t see your email provider listed in our current integrations, follow these steps to retrieve a list of emails collected by your Wistia Form.

First, go to your media's manage page, then click the "Analytics" tile.

From here, select the "Conversion" tab and scroll down to the Form submissions list.

Click "Export," and a spreadsheet of the media’s viewer analytics will be sent to the email associated with your account. You can then copy and paste this information into the email provider of your choice.