Turnstile, Calls to action, and Annotation links can help drive more engagement and enable you to collect more leads through your content.

To add these interactive tools, navigate to the video you’d like to add them to and select "Customize." From here, you’ll see options for all of them.

When you add one of these customizations to your video, you'll be able to adjust when they appear using the timeline below the video. These can be placed at any time. To adjust these, you can drag the icon to your desired point in the video. For an Annotation link, you can drag either end of it to change how long it appears for.

You can also adjust the time directly in a customization's tab.

An Annotation link is a great way to catch your audience's attention without interrupting the video. When select "Annotation links" from Customize, this will toggle to "on."

An Annotation link can be set to appear in the upper left or right corner of a video and can display for as long as you'd like. You can adjust the time by updating the time stamps in the panel, or by dragging the annotation icon in the video's timeline. To make your annotation links longer or shorter, adjust the length bar by clicking and dragging.

To remove an Annotation link, click into that section of Customize and toggle it to "Off." Then, save your changes.

Learn more on the Annotation Links page.

A Call to action is a clickable message, image, or HTML script that appears during your video, and it lets your viewers know what you want them to do next.

There are three types of Calls to action that you can select from in the "Type" dropdown menu:

You can learn more on our Calls to action page.

You can build a custom HTML Call to Action that takes on-page or inline styles. Where possible, use on-page styles (i.e. including them in a <style> tag in the head of your page), because they may be stripped out during the customization process.

Turnstile is an email collector for your video content. It’s great for lead generation, and connects with a bunch of email providers to make tracking new leads more streamlined.

You can place a Turnstile at any point in your video by adjusting the time stamp or dragging the icon in the timeline to the exact spot you'd like it to display.

Emails captured with Turnstile email collector can be piped directly to an email provider list.

If you haven't set up an email integration, you can do by heading to your account's Settings page and then selecting your desired platform.

Once set up, you can select a list to send entries to.

If you choose not to integrate Turnstile with an email provider, you can check out Turnstile entries on the Audience page in your account.

Yes and no. You’ll only be able to add one Turnstile, and one Call to action to your video. You can add as many Annotation links as you’d like. The other piece to keep in mind — these cannot overlap, so they’ll have to be presented one at a time.

The logic behind disabling the Skip option is due to the nature of a Call to action. Since it can appear anywhere in the video, if it can't be skipped, it would entirely block your audience from being able to continue

For this reason, we’ve made it so that the viewer will always be able to skip a Call to action. The button will become a "Rewatch" button if the CTA is placed at the end of the video.

When you move a Turnstile to the end of the video, the Play button will automatically become a Submit button. It is indeed possible to further customize or change the language of the Play/Submit button in Wistia.

Not with Turnstile out of the box. But our friends at FormKeep have put together a nifty custom Call to Action that allows you to add custom fields. Check out their guide here.

Calls to action and Turnstile will work properly on pretty much every mobile device. This is because even when playback is handled by the native player on a device, we can pull out of fullscreen to show the overlay (and CTAs/Turnstiles will pause playback naturally).

Annotation links are a bit different, because they appear over the video mid-playback. They’ll work properly on any device where the Wistia player controls are able to function (via our Tiny Vulcan mobile player), which includes many Android devices and iOS10+. Earlier iOS versions do not support custom inline video players, so playback on those devices will go through the native player, thus annotations will not work.

On newer iOS versions (iOS10+), the native iOS video player takes over in landscape mode and fullscreen. In those modes Annotation links cannot appear because playback is not being handled by the Wistia player, and also because nothing can be displayed in front of the native iOS player when it’s in fullscreen mode.