Media trends allow you to see a high-level view of all of the viewing and listening data in your account. Learn all about account-level trends and folder-level trends.

Wistia provides detailed insights into the performance of a single media, an individual folder (like a collection of your tutorial or marketing videos), or the entire account (perhaps all the medias across your website).

Starting from the folders page of your Account, you can access your high-level analytics by selecting Trends from the “Analytics” drop-down menu.

This will bring up the trends overview of your account, which is a dashboard for public analytics performance.

There are a few ways to explore your Trends graph. By default you’ll see the analytics for all of your medias for the last week. They’ll be displayed as Daily analytics initially, but you can always change your view.

We differentiate between video analytics and folder analytics based on color — the video stats chart will show data in green. Folders stats are blue.

You can hover over the different colored sections of the graph to see analytics for an individual video (or folder), or check out the analytics for all videos (or folder) by hovering over the white space.

Select an individual folder from the graph to see analytics exclusive to those videos. Or select an individual video to hone in on any spikes.

Above the graph you’ll see an option to select a date range. Wistia supplies five preset date ranges:

You can choose from any of these options, or select your own date range by typing one in.

To see all-time analytics for your account, pick any date from before you opened your account. Once you click Update, we’ll automatically adjust the date to the start date of your account.

Keep in mind, only play count will change within a specific date range. Engagement and play rate are calculated as all-time stats.

Sorting data is crucial to understanding it. You’ve got a lot of data in your Wistia account, so it’s helpful to use sorting to make sense of all those sweet analytics.

With sorting you can prioritize analytics data in the ways most useful to you. Above the graph you can choose Folders or Videos, and select date ranges (Months, Weeks, Days).

You’ll also be able to pick a specific date range. Either select one of Wistia’s preset options, or choose your own date range by typing it in.

Drill down further below the graph to sort by attributes like amount of embedded medias, date created, or number of plays. The sorting bar is slightly different at the account and folder levels, so heads up!

Underneath the Trends graph is the list of folders or videos that are represented in the graph. To drill down to the folder or video-level, click its title.

Folder-level trends are pretty similar to account-level trends. You can hover your cursor along the graph to show information on the corresponding date. See a spike in January? What video gave you the goods?

Selecting a single video will isolate its data from the rest of the videos in the folder. And just like in account-level trends, you can adjust the grey tabs under the graph to look at data for a specific date range. Wahoo!

Want to get into the nitty gritty? Clicking the title of an individual media will move you to the video-level analytics. More on that over on the video stats page.

By default, the Trends page will show you all-time analytics for all folders in your account. This allows you to see all the views by time as you move your cursor around on the map. The details for the views across the account will appear below the trends table. These options can be clicked, to help you sort results. Want to see the folders with the lowest number of embeds? Double click that Videos Embedded option.