When it comes to sharing your videos, embedding is the go-to method for most users. Wistia's top-tier media player packs a ton of customization while prioritizing rapid loading times, with flexible embed codes that work in a wide variety of online platforms. As a bonus, any time you change media customizations in Wistia, your embeds are updated automatically!
This article will guide you through the different embed styles and options available for the Wistia player.
For more specific embedding questions, check out these articles:
Get started with embedding
Recommended embed settings for most platforms:
Inline (Standard) embed
Responsive sizing
How to get an embed code in Wistia
Navigate to a media page in your account
Click the Embed button to open the embedding menu
Select your desired embed style (Inline, Popover, etc) and options
Click </> Copy Code
Now you have an embed code you can paste into your website or platform!
You can also click 👁️ Show Embed Code to see the code before copying it:
Choose your embed style
Wistia embeds come in two main styles, Inline and Popover. Each style has a different visual appearance and unique options. You can even embed multiple videos in an eye-catching gallery with Wistia Channels.
Inline embeds
Inline is the most common style of video embed, for placing a media player directly where you want it on the page.
Inline is also the best option for accessibility and video SEO in terms of prominence and visibility. If you just want to put a video on your website, this is the option for you.
Popover embeds
Popovers display as a thumbnail with a play button. Clicking play reveals a media player hovering over the page in a "theater" style display.
A popover can be launched from almost any element on your page - images, links, buttons – in addition to the default thumbnail and play button. This is a great option for fitting videos neatly alongside other important content like text or images, or just adding a more engaging visual experience to your content.
Channel embeds
Create and embed an eye-catching gallery of content with Wistia's Channels feature. Channels are made to look professional out of the gate, with the familiar branding and customization options Wistia is known for.
Use Channel subscriptions to generate leads and connect with your audience, and even publish and distribute a podcast right from Wistia.
Choose your embed sizing
Wistia embeds can remain at a fixed size or be fully responsive to any screen or browser.
Sizing is a bit different for each style of embed, so refer to the articles on Inline, Popover, or Channel Embeds for more details.
Responsive
The most flexible sizing option, responsive embeds will resize dynamically to fit any container, browser window, or screen. Responsive sizing ensures your content looks great on all screen sizes, from desktop monitors to mobile phones.
Fixed size
Specify exact dimensions for your embed with Fixed Size. The media player will always display at this size, giving you precise control over how it appears on your page.
Advanced Options
Use oEmbed URLs
oEmbed is a popular format that simplifies embedding by using URLs instead of HTML code. This option can be used on platforms with Wistia oEmbed support.
Read more: oEmbeds
SEO metadata
Enable this option and the Wistia player will automatically include SEO metadata on your webpage, so your videos can be indexed for search. Get your videos populating in video search results and pull organic traffic to your content and site.
Email campaign embeds
Email campaign embeds add a clickable thumbnail image to your email body. When recipients click the thumbnail, they're taken to the video's dedicated page, offering a creative way to share and market your videos.
Wistia offers platform-specific embed codes for popular email marketing tools including MailChimp, HubSpot, Klaviyo, and many more, which can automatically collect recipient emails to identify audience members within your Wistia stats.