Publish to Social allows you to connect Wistia to your Facebook, YouTube, and LinkedIn accounts, providing the option to directly upload your video content to your social networks. By sharing your content natively on social, you can make use of the full functionality of each platform’s built-in video player to boost engagement with your content.

This feature currently supports publishing directly to Facebook business pages, YouTube channels, and LinkedIn company pages.

To connect your social accounts to Wistia, head over to your account dropdown, select "Settings," then click into the "Integrations" page (only the Account Owner and Managers can access this page). Under "Social," you can click on the desired platform and choose "Connect."

From there, you’ll be asked to approve Wistia’s requested permissions on your social account. Once you allow these permissions, the integration will show as connected in Wistia!

Once connected, you’ll notice that under your Facebook and LinkedIn integrations, there is a dropdown menu with the pages you have access to. If you have access to more than one business page on either of these platforms, make sure you’ve selected the one you’d like to publish to, and you’re all ready to publish!

On a video’s page, click “Share” and navigate to the “Publish to Social” tab. From there you can select which social networks to use, as well as edit the title and description of the post.

Not ready to share the content with your networks just yet? No need to worry, the standard privacy options for each platform will be available before the video goes live so you’ll be able to customize the visibility of the post/video. This way the video will not be immediately visible to the public if you so choose.

Want to see how your sweet videos are doing? You can see social analytics from all of our supported social networks! Analytics will be available for videos that have been published directly from Wistia to Facebook, YouTube, or LinkedIn.

Within a video’s individual analytics page, you’ll see a section entitled "Social." This is where social analytics for your video live. You can see how a video is performing on the networks that it has been published to. These are the metrics available for social analytics:

When you publish your videos to social, we’re directly uploading a video file to that platform. That means you won’t be seeing the Wistia player there, you’ll instead be using the native players of each respective platform. This also means that your Wistia-specific customizations won’t carry over.

So why publish to social if you don’t get the Wistia functionality? Natively uploading videos to social means you can use the built-in functionality that might not be available with a Wistia embed. Whereas the Wistia player is great for driving traffic to your website, uploading to the native player on other platforms is great for other use-cases where you purely want to increase the visibility & reach of your content.

Here’s a list of features that won’t be included with your published videos on social:

If you’d prefer to keep these features, then you may want to embed your video and use our Social Sharing options instead.

There are a couple of different reasons your videos may not be publishing to LinkedIn successfully.

Here are a few things you can try to get your videos over to YouTube:

Still stuck? Running into a different issue? Let us know at [email protected], or reach out through our contact form - we’re happy to help!