Video content is perfect for social media attention spans and tends to travel better than blocks of text. Now that you’ve uploaded your media to Wistia, you can share it on social media platforms like Facebook, X, and LinkedIn.

If you'd like to share your media on other platforms, such as email, use the "Copy link and thumbnail" option to paste the link and thumbnail into the message body.
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Before you share on social, check who can view your share link. Open your media, go to Share > Video page, and set the visibility to "Anyone with the link". Social platforms need this setting to show your title and thumbnail, so viewers can watch without signing in. You don't need to unlock the folder: the share link's visibility is separate from your folder's settings.

Wistia gives each media three links. When sharing on social, use the share link.

For the full breakdown, see Wistia Share Links and Manage URLs.

X Cards let viewers play your Wistia video right in their timeline. Make sure your share link is set to "Anyone with the link" first, or X won't be able to show the card. To share your media on X, navigate to the "Publish" tab in the Share modal and select "Share a link on X".

Select the "X" option to automatically draft a post with your video's link, title, and thumbnail. Or, copy and paste your media link directly into a new X post.

Viewers can then click play and watch your video directly in their X feed.

Share a link to your media on Facebook in just a few clicks. On your video's Manage page, open the Share modal and select "Share a link on Facebook" from the "Publish" tab.

Select the "Facebook" option in the share modal to post your media's link and thumbnail to your timeline.

Once shared, viewers who click on the thumbnail will be redirected to the public video page to watch your video.

Is your media title, description, or thumbnail outdated on your Facebook post? When you share content on Facebook, the shared page often includes Open Graph tags that tell Facebook what information to display for your post. However, Facebook only automatically re-scrapes this information every 30 days. Enter your media URL in Facebook's Sharing Debugger to prompt Facebook to re-scrape the metadata and display updated information.

If you want to post your thumbnail on Facebook, but you want the link to point back to your website, you can use the Open Graph tags we produce for ’public' media. Facebook uses the Open Graph tags to specify what content from the website should be posted.

To do this, first embed the media on your website and add a media description. Then make sure your share link is set to "Anyone with the link". Open your share link (the /s/ URL) in a browser, view the page source, and look for the meta tags. You should see about 8 tags like this:

These are the Open Graph tags we have created for your media. You will need to change the og:url tag to be the URL of the page where you have embedded the media (and are putting the Open Graph tags). Add these to the head of your website and share the page URL on Facebook.

LinkedIn accepts Wistia public share URLs and thumbnails in posts and Pulse articles. LinkedIn does not support embedding Wistia media in profiles at this time.

To embed your media on LinkedIn, you only need a Wistia share URL (see above). Media embedded in LinkedIn Pulse articles or Posts will display a thumbnail image with a title, description, and link to your media in Wistia. LinkedIn does not support inline embedding of Wistia-hosted content in Posts or Pulse articles, so media embedded there will not play inline on the LinkedIn feed.

Is the title or thumbnail of your media outdated in your LinkedIn post? Not to worry, just paste that public share URL into the LinkedIn Post Inspector, and LinkedIn will re-scrape the video for the latest metadata.

If you use Domain Restrictions and your LinkedIn post isn't showing your thumbnail or link preview, add cdn.embedly.com to your allowed domains in Account Settings, along with linkedin.com. LinkedIn uses Embed.ly to build previews. Heads up: allowing Embed.ly means your media can be embedded on any platform that uses Embed.ly.

To configure your media to start playing at a specific time, check off the "Link to a specific time" option in the Share modal and enter a timestamp in the box to the right. You can also manually edit the timestamp in the copied URL.

The resulting URL will include a wtime= parameter with the specified timestamp, like this: https://mkc.wistia.com/s/8dvf1ohu9s0mhiq?wtime=3m26s

The "Copy link and thumbnail" option lets you share a public share URL with a thumbnail and play button. When a viewer clicks on the thumbnail or link, they'll be redirected to the Wistia video page to watch the video. To copy your media's link and thumbnail:

Your account may not have Share permission for this folder. Ask an Account Owner or Manager to turn on Share in the folder's custom permissions.

Confirm that you're sharing the /s/ share link, not a /manage URL, and that its visibility under Share > Video page is set to Anyone with the link.

Some platforms don't recognize /s/ share links yet. Use your Media URL instead: open the media's Info panel and click the copy icon next to the Media ID.

Since the Media URL Split, media URLs are no longer the default link in the Share menu. To copy yours, open the media's Info panel and click the copy icon next to the Media ID.