Use a Marketo Registration Form
To utilize a Marketo form for your Live event registration, Marketo must be connected as your primary integration.
On the Overview page for your event, scroll down to the Registration section and click "Select a Marketo form."
Any data submitted through a Marketo registration form will be sent directly to Marketo but will not be stored in Wistia. Since Wistia does not store submission data, we cannot send event registration reminders or know if an event attendee had previously registered for an event.
Registrant Data in Marketo
When using a Marketo form, registrant data will be sent to Marketo but not stored in Wistia.
The following data will also be sent to Marketo when using a Marketo registration form:
Custom questions
Registration date
Referral URL by registrant
UTM by registrant
Attendance Data in Marketo
Aggregate Audience Funnel data will be available on the Event Recap page in Wistia, but any attendance updates will not be sent to Marketo.
Wistia’s registration confirmation emails cannot be sent because the registration data is passed directly to Marketo.
Registrant Data Flow Comparison
Wistia form | Marketo form | |
Registrant contact information (first name, last name, email) | ✅ Stored in Wistia and sent to Marketo list connected on Registrants page. | ✅ Sent to Marketo. ❌ Not stored in Wistia. |
Attended (Y/N) | ✅ Stored in Wistia and sent to selected Marketo list on Registrants page. | ❌ We cannot capture or send identifiable attendee data to Marketo. |
Wistia pre-set additional fields (i.e. company name, country) | ✅ Stored in Wistia and sent to Marketo list if connected on Registrants page | ❌ Not sent to Marketo. |
Custom questions | ✅Stored in Wistia and sent to Marketo. | ✅Stored in Wistia and sent to Marketo. |
Registration date | ✅Stored in Wistia and sent to Marketo. | ✅Stored in Wistia and sent to Marketo. |
Referral URL by registrant (e.g., facebook.com) | ❌Stored in Wistia but not sent to Marketo. | ✅Stored in Wistia and sent to Marketo. |
UTM by registrant (campaign, source, medium) | ❌Stored in Wistia but not sent to Marketo. | ✅Stored in Wistia and sent to Marketo. |