When you set up your live event's registration with a Wistia form to send entries to a list in your connected primary integration, you'll collect registrant, as well as attendee data. If you haven't set up your live event's registration page, head to our Getting Started with Live page for a full breakdown. Read on for further detail on live attendance data in your connected integration.
Note
In order to see attendance data, you'll need to use a Wistia form for your live event's registration. To see data in HubSpot, Marketo, or Pardot, you'll need to be on an Advanced or Premium plan with one of these integration connected and set up as your primary integration. Learn more about our plans on our Pricing page.
Note
Detailed attendee insights are not currently available in the Wistia UI. Aggregate audience data is available in the Event Recap tab of the Event Analytics page.
Attendee-Level Data
To send detailed attendee-level data to HubSpot, Pardot, or Marketo, you'll need to opt in to attendee data syncing on your integrations page. Select the checkbox next to the "For Live Events" option and click Update to save your changes.
With this option enabled, the following custom fields will be sent to the connected marketing platform:
Wistia Last UTM Campaign
Wistia Last UTM Source
Wistia Last UTM Medium
Wistia Last Referrer
Wistia Last IP Country
Wistia Last IP Region
Wistia Last IP City
Wistia Live Last Registered
Wistia Live Last Attended
Wistia Last Engagement
Wistia Last Played Time
Wistia Live Last Poll Response Count
Wistia Live Last Chat Count
Wistia Live Last Link Click Count
Note
Attendee-level data will be synced to the connected platform an hour after the event ends. Attendee-level data for past events cannot be retrieved retroactively.
HubSpot Attendance Data
In addition to collecting registrants in HubSpot, you can see the attendance data for a live event on each contact record.
There are a few required pieces in order to set this up:
Be sure HubSpot is set up as your primary integration.
If you connected your HubSpot integration before April 17, 2023, you will need to disconnect and reconnect the integration.
Create a Static List in HubSpot to connect to your live event (for registration and attendance data to come through).
To view attendee data on a Contact Record, click into your desired Contact Record, open the Activities Tab, click into the Activity Sub-Tab to select Filters, and ensure “Marketing events” is checked.
To view all Marketing Events, head to your Contacts page, click into the dropdown menu, and select “Marketing events.”
After a live event, attendees can be segmented and added to new workflows and lists in HubSpot.
Marketo Attendance Data
With Marketo set as your primary integration, you can send attendance data there. We highly recommend choosing a different list than your registrant list to ensure the data is segmented correctly.
When someone registers for an event, Wistia creates a contact record for them in Marketo. When that person attends the live stream, the contact record will appear in the selected attendee list to indicate that the person attended.
Attendees will display in the specific list you’ve selected to send them to.
The attendee list will also display in the Activity Log in Marketo.
Pardot Attendance Data
Set Pardot as your primary integration to send live event attendance data.
On the registration page for your live event, select a list to send attendees to.
Tip
Select a registration list in order to select an attendee list.
When someone registers for an event, Wistia creates a contact record for that person in Pardot. From there, when they attend an event, the contact record will update to indicate that.
If someone registers and/or attends a live event and their contact record already exists in Pardot, we’ll update the existing record to include the additional activity.
After the event, attendees will show in the designated list in Pardot.
Attendees will also display in the Activity Log in Pardot.