On the Audience page, you'll find data about who registered for and attended your webinar. You can also see when your webinar is scheduled, view recap analytics, and more.

To access the Audience page, click "Audience" on your webinar's Overview page.

Alternatively, in the "Scheduled" tab, click the registrant count on the right to navigate directly to the Audience page. Completed webinars display the attendee count instead.

Connect your webinar to your marketing automation platform and send registrant and attendee data to a list. If you don't currently have an integration connected, you'll see the option to "Connect to integration." Clicking this will prompt you to set one up. Select "Manage integrations" to navigate to your account's Integrations page.

Once you connect an integration, you'll see the “Connect” button on the Audience page.

In the modal, select a list from the dropdown menu, then confirm that you'd like to connect to it.

If you connect to a list after you've already received registrants, these will still sync to your integration. You'll see a notification indicating that registrations are syncing.

Once the integration is connected, the button will display as "Connected."

To change lists or disconnect the integration, click "Connected." In the window that appears, click "Disconnect From List."

To select a new list, click "Connect" again, then choose a new list from the dropdown menu.

Check out this page for more information on attendance data.

For more information on connecting your webinar data with an integration, check out the following articles:

On the Audience page, you'll see how many people have registered for your webinar and, after your webinar, how many attended. If you have blocked domains, you can also see how many registrants with blocked domains signed up.

You'll see the specific registrant information you've collected (name, email, etc.). This includes the registration date, source, applicable UTMs (campaign, source, medium, term), contact status (new or returning), time watched, and more.

The audience list can be filtered by:

On the Audience page, you'll see a New contacts tile. This metric shows how many new people you reached with your webinar.

Someone is considered a new contact if this is their first recorded interaction within the past 2 years. These interactions include:

You'll be able to identify new contacts from the audience table under the "Contact status" column

From the Audience page, you can bulk import audience members for your webinar using a CSV file.

To start uploading your registrants, click "Import."

From here, you may also download the CSV template to obtain a copy of the required format. Otherwise, click "Upload .csv" or drag and drop your CSV file.

Once your file is accepted, you can complete the import by clicking "Import and email x people."

To export your registrant data, click into the "Export" dropdown menu on the Audience page and select whether you'd like to export all registrants, allowed registrants, restricted registrants, attendees, or non-attendees.

Once you make a selection, you'll automatically receive a CSV file download.

Wistia lets you manage who can access your webinar. You can use registration allowlists and blocklists to limit access by email address domain. You can also prevent specific individuals from entering your webinar (see below). For example, you may want to prevent competitors from accessing your webinar or restrict it to internal employees.

To set up domain-based restrictions for who can join your webinar, click "Manage access” from the Blocked tile.

From here, you can set up a block list or an allow list.

Once you’ve selected a list option, click "Next" and enter the desired domain names in the text box.

Click "Save allow list" to apply your block or allow list, or click "Change access type" to revert your decision and start from scratch. You can change these settings at any time in the Manage Access modal.

If you've restricted access, anyone from a restricted domain who tries to register for the webinar will appear in the registration table. However, these registrants will not receive any reminder emails, and when it’s time for the webinar, they will see a message stating that the event is unavailable.

After someone has registered for your webinar, you can still choose to block and remove them from the webinar. To do so, on the Audience page, click the three dots next to their name and then click "Remove and block registrant."

Click "Remove" or "Cancel" to confirm your decision.

Once you remove a registrant, their name will be crossed out in red.

You can unblock them by clicking the three dots, then selecting "Unblock and Re-invite registrant."

Wistia’s heatmaps allow you to better understand how engaged each attendee was during the webinar. Click "Show Heatmap" to see how and when each attendee remained focused on your content and when they chatted.

Each heatmap includes the following metrics:

Hover over a heatmap to scrub through frames from the recording and see exactly when an attendee was focused or not.

On the Audience page of your webinar, you can gather additional details on a contact by clicking the magnifying glass icon next to their name and email.

This will reveal a contact card with their total touchpoint, registration, and attendance counts. The contact card also includes webinar properties and a chronological activity timeline.

A touchpoint is recorded when a known contact:

It's normal for there to be a gap between your registrant and attendee counts. Not everyone who registers shows up, so attendance is almost always lower than registrations.

There are a few legitimate reasons that attendee and registrant counts can differ: