Creating webinars, podcasts, and product demos entails a lot of time and resources. You’ve already done the hard work, so we want to help you repurpose the content you’ve created into highly engaging clips to reach your audience on any social platform.

With Wistia’s AI-generated social clips, you can create exciting and concise content with burnt-in captions, backgrounds, and animations.

On the Overview page for your video, click Create Social Clips on the left sidebar.

Social clips can also be created directly from your video’s transcript. Simply highlight the desired section of text and click Create social clip.

We’ll automatically generate a selection of key moments from your video to choose from with a variety of customization options.

Once your social clips have been generated, you can customize the start and end times using the scrubber below the video.

Further, you can customize the aspect ratio, layout, color, and theme.

To customize the aspect ratio of a social clip, click into the dropdown menu from the lefthand side panel.

Each aspect ratio option shows the platforms it's most optimized for.

When editing a social clip, in the "Layout" section, you can decide between "Tile" and "Full." This determines whether or not the video has padding around it, as well as rounded corners (tile). The full layout shows the video without any padding or rounded corners within the social clip.

We'll pull existing colors from the your Brand Kit, but you can always select another color when editing a social clip as well. Click into the color bar on the lefthand side to open up the color picker. You an click for your desired color here, or enter the hex code.

In the "Themes" section when editing your social clip, you can decide amongst various options. These have different background animations, as well as burnt-in caption styles.

When editing a social clip, on the righthand side, you'll see snippets of the transcript from your video. These are key moments that have been generated from your video and each one has different text associated with it for your social post.

Selecting a different key moment updates the "Social Post" copy to summarize that key moment.

Once you’re satisfied with your social clip and customizations, you can save it as a new media in your Wistia account and/or download it directly to your device. You can also click to copy the generated text for your social post.

Once you click "Save," select the folder where you'd like the clip to go, or, create a new one. You can also update the title when saving.

Now, you’re ready to take to social media with your new creation!