Creating webinars, podcasts, and product demos requires a lot of time and resources. You’ve already done the hard work, so we want to help you repurpose the content you’ve created into highly engaging clips to reach your audience on any social platform.

With Wistia’s AI-generated social clips, you can create exciting and concise content with burnt-in captions, backgrounds, and animations.

On your video's manage page, click "Social clips" above the video player.

You'll be directed to the social clip page.

After you choose a thumbnail for your video, you may see a carousel of suggested social clips below the player. From there, you can preview, download, or save a clip, or click it to open it in the social clip editor. If you dismiss the carousel, it won't reappear for that video.

Alternatively, you can create a new social clip from your video’s transcript. Simply highlight the desired section of text and click "Create social clip".

In the social clip editor, you can adjust your clips' duration, aspect ratio, layout, and more.

Fine-tune clip start and end times using the scrubber below the video. You can adjust where a clip starts and ends, but you can't cut out sections in the middle of a clip.

To change the aspect ratio of a social clip, click into the dropdown menu from the layout menu bar.

Each aspect ratio option shows the platforms it's most optimized for.

When editing a social clip, you can choose between a "Tile" and "Full" layout in the layout menu bar. This determines whether the video has padding and rounded corners (tile). The full layout shows the video without any padding or rounded corners within the social clip.

The "Style" modal includes two tabs: "Presets" and "Advanced".

In the "Presets" tab, you can toggle captions on or off, choose a primary brand color, and select from four existing text styles.

In the "Advanced" tab, you can switch the background to a solid color, gradient, or pattern. Here, you can also customize the following:

To keep your captions visible on any video, drag and drop them to any position along the vertical axis of the social clip. Captions are always horizontally centered in the video.

In the "Theme" section, you can choose from various options when editing your social clip. These have different background animations and burnt-in caption styles.

AI auto-frame automatically detects faces in your video and places them in layouts that look great on mobile. This feature is enabled by default but can be disabled by clicking "AI auto-frame" under the video preview and toggling it off.

If no faces are detected in your video, AI auto-frame turns off, and the clip uses the standard layouts. If your video has more than 3 subjects, 3 are still shown. You can choose which ones, and in what order, from the AI auto-frame panel.

You can decide which of the detected faces show up in the clip, and in what order, from the AI auto-frame panel.

If the AI auto-frame didn’t place a speaker exactly how you wanted, you can scale and/or position their feed within the slot. To do so, hover over their feed, click "Edit," then adjust as needed:

When editing a social clip, you'll see snippets of the transcript on the left-hand side. These are key moments generated from your video, each with different text for your social post.

Select a different key moment to update the "Social post" summary.

Below the video timeline, we'll also display an auto-generated caption suggestion for your social post. Click "Regenerate" to see a new suggestion, or "Copy text" to paste the text into your post.

Once you’re satisfied with your social clip and customizations, you can save it as a new media in your Wistia account or download it directly to your device. You can also click to copy the generated text for your social post.

Click "Save as new video," then select the folder where you'd like the clip to go or create a new one. You can also update the title when saving.

Now, you’re ready to take to social media with your new creation!

Social clips require a video that:

If your video meets all three and you still can't create a clip, contact support with a link to the media.

When you open "Social clips," Wistia's AI finds key moments in your video to turn into clips. If that step fails, Wistia retries it automatically for a few minutes. If it still can't finish, the clip shows as failed.

If your clip shows as failed, or it's been generating for more than a few minutes, contact support with a link to the media so we can investigate.

AI auto-frame finds faces in your video and builds the layout around them. That works well for talking-head videos, but in demos, webinars, or other screen recordings, it can crop the shared screen out of frame.

To keep your screen share in the clip:

Each social clip starts with a default template; you can't save your own customizations as a default preset. Your Brand Kit's first color is applied automatically. Other settings like caption fonts, text styles, and themes must be set for each clip.

Wait a few seconds after generating before saving or downloading, since the clip needs a moment to finish processing. If the error keeps happening:

If it still fails, contact support with a link to the media.

You can't edit caption text inside the social clip editor. To fix it, correct the word in your video's transcript, then create a new social clip.

To edit captions yourself, turn captions off in the "Style" panel, save the clip as a new video, then add and edit captions in the Editor.

AI auto-frame changes the layout whenever the number of people on screen changes, so one clip can have several sections. To use a single layout for the whole clip, turn off AI auto-frame. Layouts can't be applied to multiple clips at once.

Clear your browser cache, restart your browser, and make sure it's up to date. If it keeps happening, contact support with a link to the media.