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Webinar Audience Interaction

Learn how to interact with your audience during your webinar through chat, Q&A, and polls.

Written by Caroline F

Audience interaction overview

Hosts can enable chat, Q&A, and polls before or during a webinar. These features can help encourage audience members, hosts, and panelists to interact and ask questions.

To enable these options, click "Customize" from the webinar's overview page, then click "Event room."

Tip

For more on event room customizations, check out Customize Webinar Event Room.

You can also toggle these audience interaction options from the event room settings.

Chat

The webinar chat includes several interactive options. All participants, including hosts and panelists, can:

  • Add emojis to their messages and react to other messages.

  • Directly reply to a specific message.

  • Fix any typos by editing their message.

Tip

Hosts can choose which 6 emojis are available as chat reactions. Check out the Customize Webinar Event Room article to learn how.

Hosts and panelists have a few additional interactive options, including:

  • Submitting a comment to the Q&A

  • Pinning a comment to the top of the chat

  • Deleting a comment

  • Adding a comment to the stage

Hosts and panelists can also upload files, such as PDFs and MP4s, directly to the chat by clicking the "+" icon to select a file.

Note

Audience members cannot upload files to the chat.

Silence attendees

In a webinar chat, hosts can “silence” an attendee, which will hide the attendee’s chat messages from everyone in the event room. This includes hosts, panelists, and other attendees. However, the attendee will continue to see their own messages, without knowing they have been silenced.

Tip

Looking to ban an attendee from your webinar instead? Check out Banned attendees.

To begin, click the ellipses next to the attendee’s message and select the “Silence attendee” option.

Note

After confirming this action, the attendee’s past and future messages will only be visible to themselves. They will not be informed that they have been silenced.

Once an attendee is “silenced”, the host will see placeholders for messages previously sent by the attendee, indicating that these messages are now hidden from the view of the host, panelist, and other attendees.

The host can undo the silence of (or unsilence) the attendee at any point by clicking “Attendee silenced” and then confirming this will make the attendee’s past and future messages visible to everyone.

The host can delete any messages and re-silence any attendee as needed.

Note

  • Only attendees can be silenced. Hosts and panelists cannot be silenced.

  • The Q&A is already moderated, so a silenced attendee can still ask questions. These questions are not visible to anyone unless the host decides to make them public.

  • Silenced attendees will always see all of their messages.

  • Silenced attendees will not be removed from the webinar.

Moderated Q&A

When Q&A is enabled, audience members can enter their questions in the Q&A tab during a webinar.

Note

Attendees ask questions in writing through the Q&A tab. It is not possible for attendees to ask questions verbally/aloud during a webinar at this time.

Q&A settings

From the Q&A settings, you can determine how audience members can interact with the feature.

Only hosts/panelists can respond

Hosts can enable this option to restrict replies to questions to only hosts and panelists, preventing audience members from adding responses and ensuring accurate, on-topic conversations.

Enable anonymous questions

Hosts can grant all participants (hosts, panelists, and audiences) the option to ask questions and reply to threads anonymously. This ensures that the participant’s name and email are excluded from the question and the data export.

Note

Host and panelist responses will always show their name and role label.

Make all questions anonymous

Hosts can enforce anonymous questions to protect attendee privacy, with names and email addresses excluded from the question and the data export. If responses from everyone are allowed, then audiences can respond anonymously as well. Host and panelist responses will always show their name and role label.

Note

When a question is submitted anonymously, the participant's name and email address are excluded from the data exports and cannot be mapped back to them. This also means that any questions asked anonymously will remain anonymous even if a host disables the anonymity feature midway through the webinar.

Interacting with Q&A

Submitted Q&A questions won’t be visible to the audience until the host approves them. If they are deleted, the audience won't be able to view them at all.

Questions that haven't been approved yet will live in the “Submitted” tab.

Click "Make public" to approve the question. It will then appear in the "Public" tab and will be visible to attendees from their Q&A panel. Or, click "Add to stage" to display the question on the stage.

Once you make a question public, a host or panelist (or attendee, depending on your settings) can create a thread to answer it. To create a new thread, click "Reply."

To delete a question, click the trash bin icon. Deleted questions appear in the “Deleted” tab and are not visible to the audience. You can move deleted questions back to the "Public" tab by clicking "Make public."

Note

Hosts and panelists can see every tab: "Submitted," "Public," and "Deleted." Audience members see only the "Public" tab. A question stays hidden from the audience until a host clicks "Make public."

Polls

Hosts can create and edit polls from the event room at any time before or during the webinar.

Note

Panelists cannot create, edit, launch, or delete polls. However, they can see polls and poll results.

In the event room, open the Polls tab. Click “Create a poll” to start drafting your question and answer options. You can also decide whether the audience can see results after voting. Once saved, you can edit, delete, or launch the draft.

Note

There is no limit to the number of polls you can create; however, each poll has a limit of up to 10 answer options.


Poll voting is single-select, meaning each attendee can choose only one answer option per poll.

Edit a poll

You can edit polls up until they're launched. Click the pencil icon on the poll to edit it.

While a host is editing a poll, it shows "Poll is being edited..." to everyone else in the event room. Other hosts can't edit, launch, or delete that poll until the editing host saves or cancels their changes, or closes the event room.

Note

Once you launch a poll, you cannot edit it. If a poll still says "Poll is being edited..." after the editing host saves, cancels, or leaves, refresh the event room.

Once launched, the poll will appear in the audience's Polls panel. You can also add the poll to the stage.

Note

Viewers experiencing network issues or viewing on mobile devices may experience delayed poll launching and closing.

As the audience votes, hosts and panelists see the percentage of votes for each response. The event room shows results as percentages. To see each attendee's response, download the poll export after the webinar ends.

Once closed, polls will take 10 seconds to disappear from audience view.

Export chat, Q&A, and poll data

After a webinar ends, you can download the chat, Q&A, and poll responses as CSV files. You'll find the download icons in two places:

  • On the Webinar Recap page: On the "Engagement" card, click the download icon next to "Attendee chats" or "Questions." On the "Polls" card, click the download icon next to "Poll responses."

  • In the event room: When the webinar ends, the post-event summary shows "Attendee Chats," "Q&A Questions," and "Poll Responses." Click the download icon on any of them.

The download will start automatically once the file is ready.

Note

Account Owners, Managers, and webinar hosts can export this data. Viewers can't. Chat and Q&A downloads aren't available after 30 days, so export them soon after your webinar.

Chat export data

Each row is one chat message. The chat export includes:

  • Username

  • Timestamp (UTC)

  • Channel

  • Message

Replies in the chat show up as their own rows. The chat export does not include email addresses.

Q&A export data

Each row is one question. The Q&A export includes:

  • Username

  • Timestamp (UTC)

  • Email

  • Channel: "Public," "Submitted," or "Deleted," based on which Q&A tab the question was in when you exported

  • Number of replies

  • Question

Note

The Q&A export lists how many replies each question received, but not the reply text. Anonymous questions don't include the participant's name or email.

Poll export data

Each row is one attendee's response to a poll. The poll export includes:

  • Attendee name

  • Attendee email

  • Poll

  • Answer

Tip

For a quick look at how each poll performed, the Polls card on your webinar recap shows the total poll responses and the average poll participation.

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