Brand and organize your public media page with a custom URL, also known as a URL slug.
Note
Custom media page URLs are available on all paid plans. You must be an Account Owner, Manager, or a Standard or Limited User with "Can manage" permissions to create a custom media page URL.
By default, media share URLs include an auto-generated ID (e.g., https://mkc.wistia.com/s/8dvf1ohu9s0mhiq). With custom URLs, you can replace this ID with a readable slug of your choosing.
Note
Custom URLs only change the audience-facing media page link (the /s/ URL). They do not change embed codes, /manage links, or legacy /medias/ links, and cannot be created for Channels or webinar pages. If a /s/ link isn't working in an iframe, LMS, or custom integration, see Wistia Share Links and Manage URLs for which link to use where.
Create a custom slug
To create a custom slug, open the Share modal and click the pencil icon next to the video page link.
An editing field will open in which you can enter a custom URL.
Click "Save" in the editing box to save your changes. Moving forward, copying the share link for that media will include your new custom URL (e.g., https://mkc.wistia.com/s/wistias-20th).
Custom URL requirements
Custom URLs must:
Be between 3 and 80 characters.
Use only lowercase letters, numbers, and/or hyphens.
Be unique within an account (i.e., the same URL cannot be used more than once in an account).
Custom URLs cannot be exactly 15 letters and numbers with no hyphen.
Tip
Capital letters are automatically made lowercase, and spaces or underscores are turned into hyphens.
Edit an existing custom URL
When you edit an existing custom URL, you'll see a notice confirming your old link will keep working. Upon saving, the previous URL will keep redirecting to the same media until that slug is reused on another media. If you try a slug already in use, you'll see "Already used in your account, try another option."
User permissions
Account Owners, Managers, and users with "Can manage" permissions for a media can create or manage custom URLs.
See our User Roles overview for more information.
FAQ
What happens to the old custom URL if I change my current custom URL?
If you change an existing custom URL, the old URL will continue to redirect to the new one unless it is saved to another media.
Will changing my account URL affect my custom URLs?
Yes. Custom URLs include your account's URL (e.g., mkc.wistia.com/s/wistias-20th). If you change your account URL in Account Settings, links that use the old account URL will stop working. Embeds aren't affected.
Can two videos have the same URL?
No, custom URLs must be unique within an account. If a custom URL is already in use, you'll see an error when you try to save.
Can I have more than one custom URL for the same video?
No. Each media has one custom URL at a time. Changing it replaces the current custom URL (the old one keeps redirecting until it's reused on another media).
Why don't I see the option to set a custom URL?
You must be an Account Owner, Manager, or a Standard or Limited User with "Can manage" access to that media to set a custom URL. Viewers cannot create custom URLs.
If you're on a Free plan, clicking the Pencil icon will start a free trial or prompt you to upgrade.
Can I set custom URLs for audio files?
Yes. Custom URLs work for video and audio media. They aren't available for other media types, Channels, or webinar pages.
Can I set custom URLs with the API?
Not at this time. Custom URLs can only be set from the Share modal.