If you already have a podcast hosted on another platform, you can easily import all of your existing content to Wistia without losing any of your subscribers. No need to worry about tracking down any of your original files or resources; all you need is your RSS feed URL. We'll use that URL to copy over all of your content. Your original feed will remain unchanged, and you can keep your subscribers.

Head to the "Channels" page in your account and click the blue "Create" button.

In the “Create a channel” modal, turn podcasting on for your Channel, and select “Yes, import an existing podcast.”

On the next page, you'll be prompted to search for your podcast by name or RSS URL. This is a URL that usually ends in “.rss” and can be copied from your current podcast provider.

You’ll then need to confirm ownership based on Wistia’s Terms of Service.

Once you've confirmed ownership, click “Import Podcast.” We’ll take it from here and add all your files, artwork, show notes, and other metadata to your Wistia Channel. The time it takes for this process to complete can vary depending on how many episodes your podcast has published to date, but you can exit the importing screen and come back later.

A 301 redirect on your old feed ensures directories know where to find your new content and that your subscribers never miss an episode.

301 is a status code that a server sends to the browser. It lets the browser know to send both users and search engines to a different URL from the one they originally requested. You can think of it like changing your address at the post office when you move to a new neighborhood, so they know where to forward your mail.

To get started, open the "Podcast" menu on your Wistia Channel page and navigate to the "Distribution" tab.

Copy your RSS feed link and paste it into the 301 redirect settings of your old podcast host.

Most podcast hosts provide a way to set up a 301 redirect yourself, but each host has a slightly different process. We’ve added some links below to help articles from various hosts to get you started. If you don’t see your host listed here, visit their help center to find out where you can set up a 301 redirect.

After you finish your 301 redirect, we recommend you also manually update your RSS feed in major directories like Apple Podcasts and Spotify.

To do so, visit the "Distribution” tab in your podcast settings and copy your RSS feed URL. Now you can log in to Apple Podcasts, Spotify, YouTube Music, and/or Stitcher and replace your old RSS feed URL with your new Wistia URL. Note that it can take some time for directories to update after you update the RSS feed. Learn more about submitting to podcast directories.

You can add links to your podcast on Apple Podcasts, Spotify, and YouTube Music that will appear on your Wistia Channel so your visitors can find you on their preferred platform.

In the “Distribution” tab of your podcast settings, select “Connect” for each directory where your podcast has been approved.

Once you’ve selected “Connect” for a directory, paste your podcast link for that directory on the following page, and click “Submit" at the bottom of the modal.

A link to the connected directory will appear on your public Channel. The coolest part is that any Channel visitors can subscribe right then and there on their favorite platform.

If you're looking to move your podcast from Wistia to another host, our support team can process a 301 redirect for you. Submit a support ticket from your account or email [email protected], and be sure to include a link to your Channel in Wistia and the RSS feed URL from your new podcast host.