The Registration analytics page includes a high-level overview of your webinar's registration performance. To access registration analytics, head to your webinar's page and click "Analytics."

From the "Registration" tab, you can see the number of impressions, registrations, and the registration rate for both the webinar and its on-demand version. You can also set a date range and filter registration analytics by day, week, or month.

The Organizations section of your registration analytics shows which organizations have registered for the webinar. They appear in order from most to fewest registrants.

For more information about the registrants from a specific company, click the logo tile. This opens the table on the Audience page, filtered to show registrants from that organization. For more information about data on the Audience page, head on over here.

You can also view referral URLs and UTM parameters in the "Registration" tab of your webinar analytics.

The Referral widget shows the previous webpage visitors were on before they reached your Registration form. For each referrer, you'll see Impressions, Registrations, and Attendees. You can sort the columns as desired.

UTM parameters are text snippets you add to the end of your registration URL to track which campaigns and channels drive registrations. When someone visits your registration page with UTM parameters in the URL, we'll show Impressions, Registrations, and Attendees for each value in the matching widget: Campaign, Source, Medium, Content, and Term.

To add UTMs, put a ? after your registration URL, then the parameters. Join multiple parameters with &.

https://yourcompany.wistia.com/live/abc123/registration?utm_source=linkedin&utm_medium=social&utm_campaign=q4_product_launch

The name of the campaign promoting your webinar, such as a product launch or a quarterly event series.

utm_campaign=q4_product_launch

Where the traffic comes from, such as LinkedIn, Google, or a specific email list. Keep this to the main source (e.g., LinkedIn), not granular details like a specific post.

utm_source=linkedin

The channel type, such as email, social, paid ads, or affiliates.

utm_medium=email

Use this to tell apart different versions of the same promotion. For example, to compare two buttons in the same invite email.

utm_content=header_button

​utm_content=footer_button

Usually used to track keywords in paid search campaigns.

utm_term=webinar_software

We match logos using domain data from registrant email addresses. If we can't fetch the data, and fallback methods don't retrieve it, we display initials based on the first two letters of the company’s domain name.

Organization logos will display for webinars created on or after January 23rd, 2025.

While you can't export data from the Registration tab, you can download registration analytics from the Audience tab.

Yes, for webinars created on or after July 24th, 2025, we include post-webinar registration analytics, with a clear distinction between pre- and post-webinar registrants.

We use a third-party service called Brandfetch to display logos. If a logo is incorrect or outdated, you can submit a logo update request directly through Brandfetch via their official logo updating process or by submitting a support ticket. Once they approve the update, it will automatically reflect in our product.

A few things can cause differences:

Not on the Wistia-hosted registration page. It doesn't support custom tracking scripts at this time. Our Google Analytics integration tracks player activity, not Registration form submissions. If you embed the webinar and its Registration form on your own site, you can use your own tracking tools on that page. To see which channels drive registrations within Wistia, add UTM parameters to your registration URL.

Registration analytics are shown per webinar and cannot be filtered or combined across a group of webinars (e.g., by title) at this time. If you run a multi-part program, a Webinar Series gives you one registration page and combined registration performance.