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Live Event Registration Analytics
Live Event Registration Analytics

Take a look at the Registration performance for your Live Event.

Caroline F avatar
Written by Caroline F
Updated over a week ago

Registration Analytics

The Registration Analytics page shows a high level overview of registration performance for your live event. To access the Registration analytics page, head into “Event Analytics” and click into the “Registration” tab.

Here, you can see the number of impressions, registrations, and the registration rate. You can also filter registration analytics by day or by week.

Live event registration performance overview

The “Impressions” data point shows the number of times a visitor viewed the registration page.

“Registrations” is the number of visitor who submitted the registration form.

The “Registration Rate” is based on the number of visitors who ended up registering, out of the number of visitors. For example, if there were 100 visitors and 80 of those visitors registered, the event would have an 80% registration rate.

Referral Analytics and UTMs

The Referral widget displays the previous webpage viewers were on before accessing the website with the registration form.

For each referrer, the widget showcases Referral URL, Impressions, Registrations, and Attendees. You can sort the columns as desired.


The Attendee column is only available for events that started on March 7, 2024 or later.

Live Registration Analytics - Attendee Column

UTM Parameter Analytics

UTM analytics are accessible if you append UTM parameters to your registration URL. UTM codes are text snippets affixed to a URL’s end for tracking campaign metrics.

If you input UTM parameters for Campaign, Source, and Medium, we will display Impressions, Registrations, and Attendee analytics in each of the corresponding widgets.

UTM Campaign

A UTM campaign is typically a name to identify which campaign the media is associated with, such as “Thanksgiving Sale.” For example:

UTM Source

In this context, “Source” refers to a traffic origin. By using UTM parameters for traffic sources, you can monitor traffic origins. The parameter to add to the URL is utm_source.

Examples of traffic sources include Facebook, Google, Bing, or email list names. The UTM Source should represent the primary traffic source, such as Facebook, rather than granular details like a specific Facebook post. For example:

UTM Medium

Adding UTM Medium parameters allows you to track how viewers discover the page with your embedded media. This covers various channels like social media, affiliates, organic search, paid ads, newsletters, and email. For example:

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