Note
Custom domains for Channels are available only on Enterprise and Legacy Premium Plans.
Instead of using a Wistia-provided URL, you can route your Wistia Channels through a custom subdomain that you own. We'll walk you through the steps to set this up.
Set up a custom domain
Add a custom domain
Account Owners and Managers can add custom domains for Channels from the Account page in Settings.
Note
Only subdomains are supported (e.g., videos.company.com).
After you add a domain, Wistia sets it up with our CDN, which usually takes under a minute. Then you'll see a DNS setup required banner with the record(s) to create in your DNS provider:
CNAME record: points your subdomain to the target shown.
Verification record (if shown): a second CNAME that confirms you own the domain.
In the Host or Name field, enter only the subdomain prefix (e.g., videos). Keep these records in place after setup so your SSL certificate can renew automatically.
Wistia detects your records automatically, and the domain will move through these statuses:
DNS setup required: Waiting to detect your DNS record(s). This can take a few minutes up to 48 hours.
Issuing certificate: DNS is verified and your SSL certificate is being issued.
Active: Your domain is live and ready to connect to a Channel.
Provisioning failed: Something went wrong on our end. Contact Wistia Support.
Once the domain is active, you can connect it to a Channel.
Connect a custom domain to a Channel
To attach your custom domain to a Channel, navigate to the desired channel and click "Edit" next to Settings.
Select an available domain from the dropdown menu.
Once saved, the channel will be live at your custom domain. In Account Settings, the domain stays active and shows which Channel it's attached to.
Tip
Wistia handles SSL automatically, and if the custom domain ever has issues, content falls back to Wistia URLs so audiences never hit a broken page.
SSL certificates are provisioned automatically via Fastly a few minutes after DNS verification. If you still see a browser security warning after 30+ minutes, clear your cache or open the URL in an incognito window.
Enable indexing
With your channel connected to a custom domain, you can enable indexing so it appears in search results. To enable this setting, click "Turn on indexing to make available in search results" in the Info panel of your channel.
You can learn more about Media SEO with Wistia here.
Remove a custom domain
To remove a custom domain from a Channel, head to the Channel, click "Edit" next to Settings, and select the default Wistia URL from the dropdown.
To remove a custom domain from the account, an Account Owner or Manager must go to the Account page in Settings and click "Delete" next to the domain.
Troubleshooting
If your domain still says "DNS setup required":
Confirm the record is a CNAME, not an A record, and that the target exactly matches what Wistia showed you.
Add every record Wistia shows. Some domains need a second verification record (
_acme-challenge) in addition to the main CNAME.In Cloudflare, set the proxy status to "DNS only" (gray cloud).
Remove conflicting records (A, AAAA, or another CNAME) on the same subdomain.
Give it time. Propagation can take up to 48 hours. Use dnschecker.org (select CNAME) to check.
Can't select the domain in Channel Settings? Only active domains appear in the dropdown. Finish setup in Account Settings first.
Provisioning failed or is still stuck after 48 hours with matching records? Contact Wistia Support.
Custom domains FAQ
Can I use my root domain (company.com) instead of a subdomain?
No, only subdomains (e.g., videos.company.com) are supported. Root domains require A-record configuration, which this feature does not support.
Do custom domains affect existing embed codes or Wistia-hosted links?
No. All existing embed codes remain unchanged, and existing Wistia-hosted URLs continue to work. Custom domains add a new routing layer.
Who can configure the custom domain?
Account Owners and Managers can set up and manage custom domains in Account Settings. Any Standard user or Limited user with Can manage permissions on a channel can connect or disconnect the channel from the configured subdomain.
Can I set up multiple subdomains or assign different ones to different channels?
Yes. You can add multiple subdomains to your account (each requires its own CNAME setup and verification), then choose which subdomain each channel connects to in Channel Settings.
What happens to the custom domain if I delete the connected Channel?
The domain is released from the deleted channel and is no longer in use. It remains configured in Account Settings and can be reconnected to another channel. A notification is shown during channel deletion if a domain is connected.
Does content on a custom domain get indexed by search engines?
Yes, if the setting is enabled, search engines can properly index content served via the custom domain.
Is a custom domain the same as my account URL (company.wistia.com)?
No. Your account URL is set in Account Settings and is used for media pages and links shared from your account. Changing it can break links you've already shared. A custom domain only changes the URL of the Channels you connect it to, and doesn't affect your account URL.
Does my podcast RSS feed use the custom domain?
No. A Channel's podcast RSS feed stays on its Wistia URL even when the Channel is connected to a custom domain, so you don't need to update the feed in any podcast apps.