When you connect your ActiveCampaign account to Wistia, you can send captured leads to ActiveCampaign lists of your choice.

Whether you're using a Turnstile, Channel subscription form, or webinar registration, you can choose ActiveCampaign lists to send new contact information to.

With contacts in your ActiveCampaign account, you can add them to automation workflows, segment based on lists, and send personalized email campaigns.

To get started, head to the Integrations page in your account settings.

In the Email section of the Integrations page, select ActiveCampaign. You'll land on the Integration Details page:

Here, click "Set up." Locate your API URL and API key in your ActiveCampaign account, and paste them into Wistia.

With ActiveCampaign connected to your Wistia account, you can send leads to lists through three forms:

Navigate to a video in your Wistia account you'd like to set up a Turnstile for. Click "Customize" and open up the "Turnstile" option.

Set your desired Turnstile preferences, then scroll down and check off "ActiveCampaign" in the Select an integration section.

Once checked off, select your ActiveCampaign list from the dropdown menu. When you've completed customizing your Turnstile, click "Save."

Now, any Turnstile entries will port over to your ActiveCampaign list.

Head to your Wistia Channel and click "Customize" to adjust your Channel settings. Select "Email Subscribers," then check off "Show Subscribe button."

Adjust your Channel subscription form and scroll down to the Provider section, where ActiveCampaign will be listed.

Select your desired list to send leads to, and click "Save."

With your subscription form and ActiveCampaign list set up, any Channel subscribers will be added to your chosen list.

When you set up registration for your webinar, you can select an ActiveCampaign list to send registrants to.

On your webinar's page, open up the "Customize" dropdown and click "Registration form".

With ActiveCampaign connected, scroll down and click "Connect to ActiveCampaign." In the modal, select the list you'd like to send registrants and attendees to. Then, click "Connect to ActiveCampaign list."

When you connect your ActiveCampaign list, all current and future registrants, as well as attendees, will be synced to the list.

The following credentials are required to sync Wistia engagement data (i.e., video plays, webinar activity) to ActiveCampaign:

The event tracking key is not accessible via ActiveCampaign’s API and must be provided manually. To obtain this information:

Once you've connected the integration and enabled event tracking, the following steps are required for engagement data to be sent to ActiveCampaign:

This activity can then be used to trigger automations or segments in ActiveCampaign.

The following video activity will be synced to a contact in ActiveCampaign:

Contact fields

Activities

The following webinar data will be synced to a contact in ActiveCampaign:

Contact fields

Activities

With an Email Campaign embed, you can paste a clickable thumbnail into the email body of a campaign. This contains a merge tag that captures visitor information to show in your Wistia analytics.

On your media page, click "Embed" and navigate to the "Email" tab. In the Email Provider list, set your provider to "ActiveCampaign."

You'll also want to set the thumbnail size, add the URL you'd like your thumbnail to link to, and set the video's play behavior.

You can also optionally click to "Show Email Merge Tag" to view the code.

Then, click "Copy Tag" and paste it into the email builder for your ActiveCampaign email.

When you send out your email campaign, recipients who click the thumbnail link and play the video will then be identified in your Wistia analytics.

To access your contacts in ActiveCampaign, select "Contacts" from the left sidebar. Here, you can see a complete list of your contacts and click to view lists, manage segments, and more.

On your Lists page, click your desired list to view the contacts you've collected there.

Check out ActiveCampaign's documentation to learn more about managing your contacts, lists, and segmenting.