The Wistia-Klaviyo integration makes it easy to funnel leads generated in Wistia to your Klaviyo instance to start engaging. You can leverage the Klaviyo integration through Turnstile submissions, Channel subscriptions, webinar registrations, or email embeds.

On the Integrations page in your account settings, select “Klaviyo.” This will bring you to the Integration Details page, where you can learn more about the integration and set it up.

To get started, click “Set up.” This will prompt a secure OAuth connection flow. Once connected, you can decide how you'd like to collect lead data. Read on to review your options!

With the Klaviyo integration enabled, lead data can be sent from Wistia to Klaviyo through:

Wistia will sync basic contact details (such as first name, last name, and email). Depending on your plan, we'll also send video and webinar engagement data to Klaviyo. This includes:

See the Wistia event data sent to Klaviyo section for the specific events we send.

Add a Turnstile to any of your videos in Wistia. In the Turnstile customization modal, scroll down and check off “Klaviyo” in the “Select an integration” section.

Open the dropdown menu to determine where captured leads will be sent. You can select a specific list or choose "None."

When a viewer submits a Turnstile, we’ll sync their contact info to Klaviyo and, on eligible plans, associate all video events.

With the Klaviyo integration connected, you can send Channel subscriber details to your selected Klaviyo list.

To set this up, enable the “Subscribe” button in your Channel customization settings. Then, select a list using the dropdown menu.

After saving your changes, the contact info of anyone who subscribes to your Channel will be synced to Klaviyo.

To send webinar registrants to Klaviyo, create a webinar, and be sure to enable a Wistia registration form. Then, head to the Audience page and click “Connect.” Choose a list from the window that opens, then click “Connect To Klaviyo List.”

Once configured, registrant contact info and engagement will sync to Klaviyo.

When a visitor is known to Klaviyo, either by clicking a tagged Klaviyo email link or submitting a Klaviyo form on your site, Klaviyo sets a tracking cookie in their browser.

When that visitor watches a Wistia video or webinar on the same domain:

After configuring the integration, Wistia will send the following events to Klaviyo when a viewer is identified and watches a Wistia video or webinar.

Each of the following becomes a Profile Event in Klaviyo:

Each of the following is synced to either Profile Events or Custom Properties in Klaviyo.

The video and webinar events appear on the contact timeline and can be used in:

Email embeds allow you to paste a clickable video thumbnail in an email body. Audience members will then be identified by email in your Wistia stats.

In the "Embed" modal, open the "Email" tab and choose Klaviyo in the dropdown menu.

Click "Copy Tag", then paste that into an HTML modal in your Klaviyo email campaign.

Head to our Email Marketing and Wistia article for more information on constructing a dynamic link for Klaviyo.

To access your lists and leads in Klaviyo, select “Audience” in the left navigation menu, then click “Leads & segments”. Contacts submitted through your Turnstile, Channel, or webinar will populate in the connected list.

Event data will appear in the Profile timeline as Events (e.g., "Watched 50% of video") and as Custom Properties for segmentation.

Check out Klaviyo's documentation for more information on segments, lists, and profiles.

Yes. Submitting a Wistia form (Turnstile or Webinar Registration) creates or updates a Klaviyo contact.

Yes, list sync is optional. We recommend using single opt-in lists for immediate visibility in Klaviyo.

Nope! Wistia’s plugin reads the cookie that Klaviyo sets when someone clicks a Klaviyo email. That’s all you need.

Yes, events like Video Progress (e.g., watched 75%) or Webinar Attended can trigger flows, build segments, or personalize messages.

In the contact’s activity timeline and as metrics for use in flows, segments, and personalization.

No. You’ll need to use a Wistia form and sync submission data to Klaviyo.

Not at this time. We only sync counts, such as the number of poll responses or chat messages, not the specific content of those interactions.

If you set up your Klaviyo integration before March 9, 2026, you'll need to re-authenticate it to ensure it continues working and stays up to date with the latest features. Learn more about this here.