The Wistia-Klaviyo integration makes it easy to funnel leads generated in Wistia to your Klaviyo instance to start engaging. You can leverage the Klaviyo integration through Turnstile submissions, Channel subscribers, or email campaign links.
Connect the Klaviyo integration in Wistia
On the “Integrations” page in your account settings, select “Klaviyo” from the “Email” section.
Locate your Klaviyo API key
Note
To access the API key, you must be a Klaviyo account Owner or Admin.
To connect the Klaviyo integration in Wistia, you’ll need to obtain your Klaviyo API key.
Click your Klaviyo account name in the lower left corner.
Click “Settings”.
Select the “API keys” tab.
Click “Create Private API Key”.
Note
The Wistia integration requires a Private API Key with “Full Access Key” permissions for the “List” API scope in Klaviyo.
Refer to Klaviyo’s documentation for more information on accessing and using API keys.
Copy and enter the key into the “API Key” field in Wistia, then click “Connect”.
Once connected, the Klaviyo integration will appear in the “Configured” section of your integrations.
Send leads from Wistia to Klaviyo
With the integration connected, you can start sending email leads to your Klaviyo list.
Leads can be sent from Wistia to Klaviyo from two places:
Turnstile leads
Channel subscribers
Connect Turnstile to Klaviyo list
Add a Turnstile to any of your videos in Wistia. In the Turnstile customization modal, scroll down and check “Klaviyo” in the “Select an integration” section.
Select “Email List”, “Preview List”, or “SMS List” from the dropdown menu to which captured leads will be sent.
Connect Channel subscribers to Klaviyo list
Note
Klaviyo must be connected as your primary integration to connect your Channel subscribers.
With the integration connected, you can send your Channel subscribers to your selected Klaviyo list.
First, enable the “Subscribe” button in your Channel customization settings.
Email Campaign Embed
Note
You can generate a Klaviyo merge tag without connecting the integration in Wistia.
Email Campaign Embeds allow you to paste a clickable video thumbnail in an email body. Audience members will then be identified by email in your Wistia stats.
In the "Embed" modal, open the "Email Campaign" tab and choose Klaviyo in the dropdown menu.
Click "Copy Tag", then paste that into an HTML modal in your Klaviyo email campaign.
Head to our email marketing page for more information on constructing a dynamic link for Klaviyo.
Manage your audience in Klaviyo
To access your lists and leads in Klaviyo, select “Audience” in the left navigation menu, then click “Leads & segments”. Contacts submitted through your Turnstile or Channel will populate in the connected list.
Check out Klaviyo's documentation for more information on segments and lists.