When you connect your Wistia and Keap accounts, you can capture leads to send to lists in Keap.

You can capture leads using a Turnstile, Channel subscription form, and webinar registration form.

With leads in Keap, you can create automated personalized content to send to follow up.

To connect your Keap and Wistia accounts, head to your account settings pages, scroll down, and select "Integrations."

In the email section of this page, open up the Keap dropdown area, and click "Connect."

Follow the prompts to connect your accounts.

With Keap connected to your Wistia account, you can send leads to lists through three forms.

To connect a Turnstile to a Keap list, head to a video in your account and click "Customize." Open up the Turnstile option and set your desired preferences.

Scroll down to the Select an integration section and check off Infusionsoft (Keap).

Once selected, choose your Keap list from the dropdown menu.

Click "Save" when you've completed customizing your Turnstile.

Now, when visitors fill out a Turnstile, their information will show up in your selected Keap list.

Head to your Wistia Channel and click "Customize" to adjust the settings on your Channel. Scroll down to the Add-Ons section and select "Email Subscribers." Open up "Header Button and Form" and check off "Show Subscribe button."

Adjust your Channel subscription form and scroll down to the Provider section, where Keap will be listed.

Select your desired list to send leads to, and click "Save."

With a subscribe form on your Channel and a Keap list selected, Channel subscribers will port over to Keap.

When you set up registration for your webinar, you can select a Keap list to send registrants to.

On your webinar's page, open up the Customize dropdown and click "Registration form."

With Keap connected, scroll down and click "Connect to Keap." In the modal, select the list you'd like to send registrants and attendees to. Then, click "Connect to Keap list."

When you connect your Keap list, any current and future registrants, as well as attendees, will be sent over to the list.

With an email campaign embed, you can paste a clickable thumbnail into the email body of a campaign. This contains a merge tag that captures visitor information to show in your Wistia analytics.

On your media page, click "Embed" and navigate to the "Email Campaign" tab. In the Email Provider list, set your provider to Keap.

You'll also want to set the thumbnail size, add the URL you'd like your thumbnail to link to, and set the video's play behavior.

You can also optionally click to "Show Email Merge Tag" if you'd like to view the code.

Then, click "Copy Tag" and paste it into the email builder for your Keap email.

When you send out your email campaign, recipients who click the thumbnail link and play the video will then be identified in your Wistia analytics.

Within Keap, select "Contacts" from the lefthand side, or from your dashboard, to access all of the contacts you've collected in your Keap account.

Head on over to Keap's documentation to learn more about managing your leads, lists, and sending personalized follow-up communication.