On the Brand Assets page in your account, you can save logos, colors, fonts, and more to add to media, Channels, and webinars in your Wistia account.
Note
You must be an Account Owner or Manager to access the Brand Assets page.
From your Account Settings, select "Brand" in the side panel to visit the Brand Assets page.
Brand Kits
A brand kit is a defined set of styling settings you can apply to content across your account. Brand kits hold custom logos, colors, gradients, fonts, and rounded corner settings. You can create and manage your brand kits on the Brand Assets page in Settings.
Every account has a default brand kit labeled "Account Brand." Style settings in the Account Brand kit apply to all new and uncustomized media automatically.
On paid plans, you can create additional brand kits with distinct styling options, then apply them to individual media and media pages.
Create and manage brand kits
To add a new brand kit, click "Create new" on the Brand Assets page in Settings. Or, to edit a brand kit, click "Edit" in the brand kit tile.
Note
Any updates made to a brand kit will be applied to all media using that brand.
When creating or editing a brand kit, you have the option to:
Edit the name of your brand kit
Upload new or select existing page and player logos
Choose colors for the player and page background
Set rounded corners for the player and other elements across your pages
Select fonts for headlines, body text, and button text
Preview changes to the player and media page
Note
The default account brand kit name cannot be changed.
To duplicate or delete a brand kit, click the ellipsis menu within the tile.
When deleting a brand kit, you can choose to keep the customizations applied to media currently using that brand, or revert the media customizations to the Account Brand's default settings.
Asset library
From the Brand Assets page, switch to the "Asset Library" tab to manage your brand logos, fonts, colors, and bumpers. Assets created in the Asset Library can be used within a brand kit or directly across your account.
Brand logos
In the Logos section of your Asset Library, click "Upload" to select a file from your computer, or drag and drop the file directly onto the page. You can also click "Add new" to add a logo to your library.
Tip
We recommend uploading a piece of iconography, rather than a large file with big text. Otherwise, the logo may then be sized down to the point where the text is harder to read.
Within a logo tile, click the pencil icon to update the logo title or replace it with a different one. Click the trash can icon within a logo tile to delete the logo.
Brand colors
In your Asset Library, under "Colors," click "Add new" or the "+" icon to open up a color picker.
From here, you can name the color and update the hex value. After you've set your desired color, click "Save." If you change your mind or make a mistake, click "Cancel." Click the trash can icon to delete a color.
Brand fonts
In the Fonts section of your Asset Library, you can either select a font from the dropdown list or upload a custom font. Click "Choose a font" to open up the list provided within Wistia.
Click "Upload" to add a font that isn't provided within Wistia. Click "Add new" to select from the font family dropdown. In the Add new font modal, you can also click "Upload new font" to add a different one.
Note
We support the following font file formats: WOFF, WOFF2, TTF, and OTF.
Within an existing font, click the pencil icon to replace it, or click the trash can icon to delete it.
Brand bumpers
From the Asset Library, you can create and manage custom bumper videos that feature your brand assets. You can then apply these bumpers to videos in the editor.
Click "Create" in the Bumpers section of the Brand page to start crafting your bumper. In the "Add new bumper" window that appears, add a title, select one of your brand logos, choose brand colors, and pick an animation style.
We'll put all these assets together to generate a short video. You can preview the bumper video in the player and make any changes if needed. Once you're satisfied with your selections, click "Save bumper."
Your bumper will live in the Asset Library, where you can preview it (upon hover), delete it, or add more bumpers.
Note
Free plans can only support one bumper.
Users on the account who have access to the editor will be able to add these bumpers to their videos while editing.
Apply branding
With customizations saved in your Brand kits and Asset Library, you can use these settings throughout your account. For example, when changing a player's appearance, you can apply individual colors from your Asset Library or full branding from a brand kit.
Similarly, you can choose from your Asset Library fonts, colors, and logos when customizing media pages, webinars, and Channels.
Brand bumpers can be accessed from the editor when adding videos to the timeline.

















