Note
Looking for folder management tips? Check out this guide.
Content Library
The Content Library houses all media files in your Wistia account.
The "Media" tab includes several options to filter content:
Folders/Channels
Tags
All Content, Active Media, Archived Media
Date Created (Last 7 days, 28 days, 90 days, this month, custom)
Duration
Created By
You can also sort the page by Last Updated, Name (A-Z), Name (Z-A), First Created, Last Created, First Updated, and Last Updated.
Note
Only Account Owners and Managers can view the “Media” tab in the Content Library, as they are the only users in the account with access to all media.
Upload media
Before you can use any of Wistia’s cool features, you have to upload media! Open an existing folder (or create a new one). Within that folder, click “Add” and select your desired upload option.
You can also upload media directly from the Content Library. Click “New” and then select “Upload Media” from the dropdown menu. Check out our uploading guide for more information.
Media title and description
Your media's title and description will not only help you locate files in your account but will also help boost your media SEO.
By default, the title will reflect the name of the file you uploaded, but you can change it at any time. Changing the media title or description won’t affect embed codes or links.
To edit a media title, hover over the title on the media page or click the pencil icon in the folder list. Press the "Enter" key or click anywhere outside of the title field to save your changes.
Scroll to the bottom of the media page and click "Edit" to add a description to your media. Use a description to share additional context or link viewers to your homepage or another media. The description will also be passed to services like Facebook (see more on our Social Sharing page).
You can type plain text in the description field or use Markdown to style the text and put images or links into your description. Bear in mind that line breaks will be visible in the description on the media page, but will not appear in the media’s description in a Channel.
If your media has a transcript, we'll also suggest an optional AI-generated title and description to use.
For more information on how to use Markdown in your media descriptions, head on over to the Markdown Styling page.
Note
Embedding HTML elements in media descriptions is not recommended, as it can cause display issues.
Media info
The “Info” tab at the bottom of your media page will list some important information about the file, including:
Embeds
Created Date
Created By
Play Count
Type
File Size
Duration
Archive media
Archiving media is a helpful option to organize media that you're not currently embedding or sharing publicly. This option allows you to store media in your account in an inactive state while still being able to view them and their analytics.
Note
Each Wistia plan has a set limit for archived media. Archived media do not count toward the media limit in your account and do not incur any charges.
To archive a media, hover over the title and click the checkbox that appears to the left. Check off as many media as you’d like and click “Archive” in the bulk actions menu at the bottom of the page.
We'll display any embedded locations and prompt you to confirm your decision before the media is archived.
Note
Only Account Owners and Managers can archive media.
To access your archived media, open the “Archived” tab in your Content Library.
Note
Scheduled webinars cannot be archived.
Restore archived media
To restore archived media, hover over the desired media and click the checkbox that appears to the left. Alternatively, you can select all archived media using the checkbox next to the media count.
The bulk actions bar will present options to restore, download, or delete the selected media. Once restored, the media will retain its original URL and reappear in any existing embed locations.
Download media
On a media page, open the ellipsis menu and select "Download" from the dropdown menu.
In the download modal, there are "Video," "Thumbnail," and "Transcript" tabs (if the media has a transcript).
In the "Video" tab, you can choose to download the MP4 or uncompressed version of the video. If you choose to download the MP4, you can select the resolution you'd like as well and check off to include available captions.
If you have dubbed versions of your video, you can download a separate dubbed file in a specific language.
In the "Thumbnail" tab, you can download a copy of the current Thumbnail, as well as the Storyboard. You can also decide if you'd like to include the play button. Click the copy icon to copy the image directly.
From the "Transcript" tab, select which language you'd like to download (you'll need to download each language separately if you have multiple) and choose your desired file format:
SRT (SubRip subtitle)
VTT (Video Text Tracks)
TXT (Plain text)
Download media from a folder
You can download the entire contents of a folder on the folder’s landing page. Head to any folder within Wistia and you’ll see an option to “Export All Media”. Clicking this will allow you to export all of the original media files within the folder as a .zip file. There is a 4GB limit on the size of the .zip file.
Note
Download media from the Content Library
Navigate to your account's Content Library. Access Media Section: Once in the content library, locate and click on the "Media" section. Then select the checkbox next to the total number of media at the top of the page.
After selecting all the files, the bulk actions toolbar will appear at the bottom of your window. Within the bulk actions toolbar, find and click on the "Download" option. When your files are ready for download, you’ll receive a notification and a download link in the Activity Tray. A copy of the .zip containing your files will also be mailed to your inbox.
Note
This exporting method has a limit of 1,000 files. If your Content Library contains more than 1,000 total media, we recommend exporting at the folder level.
Download permissions
By default, Account Owners and Managers are the only users with access to download media.
By default, contacts invited into Wistia are not permitted to download your media files, but they can be granted this permission. A contact’s ability to download files is controlled via permissions at the folder level. Refer to the Users & Permissions page for more information.
You can also allow any visitors to download your media via the Share buttons. More on that here.
Media search
Use the search bar at the top of your account to locate any media, folder, Channel, or webinar. The search bar is visible on just about every page in your account.
Tip
You can also search for media by hashed ID (the 10-digit string at the end of any media URL).
In the content preview, you can filter by a number of criteria.
Type (Channels, episodes, media, folders, webinars)
Location (Folder or Channel)
Tags
Play count
If you don’t see what you’re looking for in the content preview, press “Enter” or click "All filters" to add additional search criteria.
After clicking to view all of the search results, you can filter the content based on specific options or view any users that come up with your search. You can filter by:
Type: Channels, episodes, media, folders, webinars
Date Created
Location: Folder or Channel)
Play count
All Content, Active Content, or Archived Content
Tags
Created by
Duration
Origin: Record, Live, Editor
In the list of results, you'll see media type, name, when it was last updated, when it was created, and the total number of plays for each one.
User results show their role, name, and when they were created.
Tip
Don’t see the full list above? You likely have limited permissions on the folder. Check out our Manage Team page for more information, or contact your Account Owner.
Bulk player color updates
Quickly update multiple player colors at once from a Folder, Channel, or the All Media tab.
Note
This feature is only accessible to Account Owners, Managers, and Users with admin-level permissions.
To apply a color to multiple players in bulk:
Select at least one media.
From the bulk action menu bar, click “Edit Color”.
Choose an existing color from your Brand Kit or select a custom color.
Click “Apply” to save your changes.
Replace media
If you’d like to update your video with a small tweak or a completely new media, you can use the Replace Media feature in the ellipsis menu on a media page. Any existing embed codes will remain intact once replaced. Check out the replace media page for more information.
Delete media
Alert
Deleted media cannot be restored.
To delete a media from the media page, click “Delete” on the left sidebar.
To delete a media file from a folder page, open the ellipsis menu to the right of the play count, or select the checkbox to the left of the thumbnail and click “Delete”.
Before you confirm your decision, we'll notify you of any embedded locations viewed in the last 90 days or Channels that contain the media.

