All existing tags can be accessed from the Tags page in your account settings. Here, you can:

To rename a tag, navigate to the Tags menu in your Account Settings. Select the pencil icon associated with the tag you'd like to edit, then change the name, and click “Save” to confirm your changes.

To delete a tag from the Tags page in your account settings, click the trash can icon associated with the tag you'd like to delete. You’ll be prompted to confirm your decision in a modal that shows the current number of media files using that tag.

You can add tags to media on media manage pages, folder pages, the Video Library, or the Tags management page in your account settings.

On an individual media's manage page, scroll down to the “Tags” section below the media description and click “Add tags”.

In the Add or remove tags modal, select or search for the desired tag, or click “Manage” to access the Tag management page.

To add tags to media in bulk, select your desired content in a folder or in the Video Library, then open up the three dots menu in the bottom bulk actions bar, and click “Tag.”

From here, select the tags you’d like to add, type to search existing tags, or create new tags. Then, click “Add Tag(s).”

To see all media with a specific tag, click on that tag on the media's manage page or the Tag management page. You’ll be directed to the Video Library, where that tag will be applied as a filter.

You can also filter by tag directly within a folder. Use the Tags filter at the top of any folder page.

Tags are included in in-app search, along with media titles, descriptions, and transcripts. Type a tag name into the search bar in your Video Library to find media using that tag, or use the Tags filter to narrow the results further.

Account Owners and Managers can create and manage tags for any media. Standard and Limited Users with “Can manage” permissions can manage tags for specified folders.

Check out our User Roles article for more information on adjusting user permission levels.

Automatic tagging is turned on by default for all accounts. When a media's transcript is created or edited, Wistia uses AI to review the video's content and apply up to 3 relevant tags. It favors tags that already exist in your account. If no tag feels like a good fit, it won't add any.

Auto tagging won't run on media that already has 3 or more tags, or on very short videos with only a few words of transcript.

To turn off auto tagging, head to your Account Settings. It will not add tags if it doesn't find any that feel relevant. Check out this article for a full breakdown on Account Settings.

Tag filters and search only show media in folders you have access to. If a tag is applied to media in a folder you can't view, that media won't appear for you. Ask an Account Owner or Manager to confirm your folder permissions. Check out our User Roles article for more information.

Make sure auto tagging is turned on in your Account Settings and that the media has a transcript. Auto tagging only runs when a transcript is created or edited. It also skips media that already have 3 or more tags, and media whose transcript is too short to judge.